Total Revenue per Available Room (TRevPAR) shows how much revenue a property generates across all departments for each room it has available to sell. Where RevPAR looks only at what the rooms themselves bring in, TRevPAR widens the lens to the entire guest wallet: food and beverage, spa, experiences, upsells, parking, and any other ancillary income.
That makes TRevPAR the headline metric of total revenue management, the discipline of optimizing every revenue stream a guest touches, not just the room rate.
TRevPAR = Total Revenue / Total Available Rooms
The denominator is identical to RevPAR. Only the numerator changes, from room revenue to all revenue.
A 100-room hotel over a 30-night month has 3,000 available room-nights.
TRevPAR = $540,000 / 3,000 = $180
The $60 gap between RevPAR ($120) and TRevPAR ($180) is exactly the ancillary revenue this property earns per available room. For a resort or an F&B-heavy hotel, that gap is where a large share of the business actually lives.
RevPAR can make two hotels look identical while one earns far more from restaurants, upsells, and experiences. TRevPAR surfaces that difference. It rewards properties that turn a stay into more than a room, and it is the right yardstick for full-service hotels and resorts where rooms are only part of the revenue story.
For a rooms-only property with little ancillary income, TRevPAR sits close to RevPAR and adds little. The more revenue streams you run, the more TRevPAR tells you that RevPAR cannot.
One caution: TRevPAR is still a revenue metric, not a profit one. Ancillary streams often carry very different margins than rooms, so a high TRevPAR does not automatically mean high profit. For that, you move on to GOPPAR.
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TRevPAR grows when you capture more of each guest's spend per available room.
Upselling is the most direct TRevPAR lever because it adds ancillary revenue to rooms already sold. Guestara's hotel upsell software automates upgrade and add-on offers across the guest journey, and hotels using it see up to 200% more upsells, feeding straight into a higher TRevPAR.
Total Revenue per Available Room (TRevPAR) shows how much revenue a property generates across all departments for each room it has available to sell. Where RevPAR looks only at what the rooms themselves bring in, TRevPAR widens the lens to the entire guest wallet: food and beverage, spa, experiences, upsells, parking, and any other ancillary income.
That makes TRevPAR the headline metric of total revenue management, the discipline of optimizing every revenue stream a guest touches, not just the room rate.
TRevPAR = Total Revenue / Total Available Rooms
The denominator is identical to RevPAR. Only the numerator changes, from room revenue to all revenue.
A 100-room hotel over a 30-night month has 3,000 available room-nights.
TRevPAR = $540,000 / 3,000 = $180
The $60 gap between RevPAR ($120) and TRevPAR ($180) is exactly the ancillary revenue this property earns per available room. For a resort or an F&B-heavy hotel, that gap is where a large share of the business actually lives.
RevPAR can make two hotels look identical while one earns far more from restaurants, upsells, and experiences. TRevPAR surfaces that difference. It rewards properties that turn a stay into more than a room, and it is the right yardstick for full-service hotels and resorts where rooms are only part of the revenue story.
For a rooms-only property with little ancillary income, TRevPAR sits close to RevPAR and adds little. The more revenue streams you run, the more TRevPAR tells you that RevPAR cannot.
One caution: TRevPAR is still a revenue metric, not a profit one. Ancillary streams often carry very different margins than rooms, so a high TRevPAR does not automatically mean high profit. For that, you move on to GOPPAR.
TRevPAR grows when you capture more of each guest's spend per available room.
Upselling is the most direct TRevPAR lever because it adds ancillary revenue to rooms already sold. Guestara's hotel upsell software automates upgrade and add-on offers across the guest journey, and hotels using it see up to 200% more upsells, feeding straight into a higher TRevPAR.
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Total Revenue per Available Room (TRevPAR) shows how much revenue a property generates across all departments for each room it has available to sell. Where RevPAR looks only at what the rooms themselves bring in, TRevPAR widens the lens to the entire guest wallet: food and beverage, spa, experiences, upsells, parking, and any other ancillary income.
That makes TRevPAR the headline metric of total revenue management, the discipline of optimizing every revenue stream a guest touches, not just the room rate.
TRevPAR = Total Revenue / Total Available Rooms
The denominator is identical to RevPAR. Only the numerator changes, from room revenue to all revenue.
A 100-room hotel over a 30-night month has 3,000 available room-nights.
TRevPAR = $540,000 / 3,000 = $180
The $60 gap between RevPAR ($120) and TRevPAR ($180) is exactly the ancillary revenue this property earns per available room. For a resort or an F&B-heavy hotel, that gap is where a large share of the business actually lives.
RevPAR can make two hotels look identical while one earns far more from restaurants, upsells, and experiences. TRevPAR surfaces that difference. It rewards properties that turn a stay into more than a room, and it is the right yardstick for full-service hotels and resorts where rooms are only part of the revenue story.
For a rooms-only property with little ancillary income, TRevPAR sits close to RevPAR and adds little. The more revenue streams you run, the more TRevPAR tells you that RevPAR cannot.
One caution: TRevPAR is still a revenue metric, not a profit one. Ancillary streams often carry very different margins than rooms, so a high TRevPAR does not automatically mean high profit. For that, you move on to GOPPAR.
TRevPAR grows when you capture more of each guest's spend per available room.
Upselling is the most direct TRevPAR lever because it adds ancillary revenue to rooms already sold. Guestara's hotel upsell software automates upgrade and add-on offers across the guest journey, and hotels using it see up to 200% more upsells, feeding straight into a higher TRevPAR.
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