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Guestara is loved by teams across the globe!
Transform Guest Communication with Hotel WhatsApp Marketing
Emails go unread. Phone calls get missed. WhatsApp delivers 80-98%+ open rates and instant engagement on the platform guests already trust. Guestara brings hotel WhatsApp marketing to life with AI personalization, hospitality-specific automation, and seamless PMS integration.





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Growing a hospitality business isn’t easy, but we’ve got your back. Explore how Guestara’s integrated software and solutions can help you manage guest operations with ease.

Hotels
Guestara’s guest management platform helps hoteliers offer a personalized experience for guests throughout their entire journey - from booking to check-out.
Frequently Asked Questions
How does hotel WhatsApp marketing integrate with a PMS?
Hotel WhatsApp marketing integrates with a PMS by syncing guest reservation data automatically so every message is personalised with accurate booking information — guest name, arrival date, room type, and stay details — without any manual entry from staff. When a new booking is confirmed in the PMS, the WhatsApp marketing system picks it up automatically and triggers the relevant communication sequence. Guestara integrates with Cloudbeds, Hotelogix, Beds24, eZee Absolute, Apaleo, and more, meaning guest data flows seamlessly between systems from the moment a booking is made to post-checkout follow-up.
No, provided the hotel is using the official WhatsApp Business API rather than unofficial third-party tools or personal WhatsApp accounts. The official API is the only compliant way to send marketing messages at scale on WhatsApp. Messages sent through the API require pre-approved templates, respect opt-in requirements, and are fully compliant with Meta's messaging policies. Hotels using unofficial methods — bulk senders, modified WhatsApp clients, or personal numbers — risk permanent bans. A platform built on the official API carries no risk of blocking when used within Meta's guidelines.
WhatsApp consistently delivers open rates of 80 to 98 percent compared to 20 to 30 percent for hotel email marketing. The difference comes down to where guests spend their attention. Most people check WhatsApp multiple times a day and have notifications turned on. Email inboxes are cluttered with promotions and automated messages that guests have learned to ignore. For time-sensitive communication like check-in instructions, upsell offers, and review requests — where timing directly affects conversion — WhatsApp reaches guests at the right moment in the right headspace, which is why response and conversion rates are significantly higher.
Can hotels send WhatsApp campaigns to past guests to drive repeat bookings?
Yes. Hotels can send targeted WhatsApp campaigns to past guests using segmented contact lists based on stay history, booking type, or guest preferences. A campaign promoting a seasonal offer, a loyalty discount, or a direct booking incentive can be sent to guests who stayed within the last six or twelve months. Because the message arrives on WhatsApp rather than email, open rates are significantly higher and the call to action — a direct booking link — is easier for guests to act on immediately. Retargeting past guests via WhatsApp is one of the most cost-effective ways to drive direct bookings without paying OTA commission.
What types of WhatsApp campaigns can hotels run?
Hotels can run several types of WhatsApp campaigns depending on their goal. Broadcast campaigns send the same message to a large segment of contacts at once — useful for seasonal promotions, flash sales, or event announcements. Scheduled campaigns are set up in advance to trigger at specific times — useful for pre-arrival messages, checkout reminders, and post-stay review requests. Retargeting campaigns follow up with guests who received a previous message but did not respond — useful for recovering abandoned booking enquiries or re-engaging guests who opened an offer without converting. All three campaign types can be personalised with dynamic guest data pulled from the PMS.
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