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Partnership marks Guestara's entry into the Philippine hospitality market, with Southeast Asia to follow.
India, 26 August 2026 — Guestara, the AI-powered guest management platform built for progressive hotels, has entered into a strategic partnership with SelrahcoSG, a Singapore-based market entry and growth partner for the hospitality, travel and events industry. The partnership brings Guestara's guest experience and hotel operations technology to hotels across the Philippines and lays the groundwork for expansion into the wider Southeast Asian region.
As Guestara's market representative in the Philippines, SelrahcoSG will support local market development, hotel introductions, relationship management and commercial discussions with hotel groups and independent properties. The partnership combines Guestara's technology with SelrahcoSG's understanding of the regional hospitality landscape and its relationships with hotel operators and owners.
Hotels across the region are increasingly looking for ways to improve guest engagement, create additional revenue opportunities and reduce operational pressure without continuously adding more manpower. The partnership aims to help hotels address these challenges by bringing guest communication, automation and revenue opportunities together across a more connected guest journey.
The agreement follows several months of conversations between the two teams about what hotels in the Philippines actually need, rather than what technology vendors typically arrive with.
"The Philippines has one of the most hospitable service cultures in the world, and that is exactly why technology there has to be additive rather than a replacement," said Akshay Dekate, CEO of Guestara. "Hotel teams are spending hours on manual follow-ups, scattered messages and missed upsell moments, and that time should be going back to the guest in front of them. SelrahcoSG understands this market in a way we never could from the outside, and that is what made this partnership worth building slowly and properly."
Since its founding, Guestara has onboarded 15,000+ rooms and short-term rentals, helping properties automate the guest journey from pre-arrival communication and upsells to in-stay engagement, self check-in and post-stay review generation. The platform's AI capabilities, unified inbox and WhatsApp-first approach have helped hotels save 200+ hours of manual work every month while driving measurable gains in ancillary revenue and guest satisfaction scores. Earlier this year, Guestara was named Best Newcomer at the Global Startup Awards South Asia Regional 2026.
"Our conversations were never only about selling a product," said Mark Chay, Founder of SelrahcoSG. "We exchanged ideas, questioned assumptions and explored what hotels in the Philippines, and eventually the wider Southeast Asian region, may truly need in the years ahead. Beyond helping hotels reach new markets and generate more business, we are now representing hospitality technology that can improve their operations, guest communication and revenue opportunities. The Philippines is where we begin, but I believe this is only the first chapter."
The Philippines is the starting point for the partnership, with a phased expansion into other Southeast Asian markets planned in the period ahead.
SelrahcoSG is a Singapore-based market entry and growth partner for the hospitality, travel and events industry. The company helps hotels, destinations and travel businesses reach new markets and generate more business across Southeast Asia, and represents hospitality technology solutions that improve operations, guest communication and revenue performance.
Learn more: www.selrahco.com
Guestara is an AI-powered hospitality technology platform transforming the way hotels manage and monetize the guest journey. From pre-stay communication and upsell automation to in-stay engagement, AI self check-in, smart lock integration and review optimization, Guestara brings the full guest management experience into a single, intelligent platform. Trusted by hotels across Asia, Guestara is built for the progressive hotelier who wants to eliminate operational friction and grow revenue without growing headcount.
Learn more: www.guestara.com
Media contact: care@guestara.com
Address: Second Floor 212, LMS Finswell Tower, Sakore Nagar, Viman Nagar, Pune, Maharashtra 411014
This partnership was also covered in the August 2026 press release.
Read more on OpenPR → Guestara Partners with SelrahcoSG to Bring AI-First Guest Experience Technology to Hotels in the Philippines
Partnership marks Guestara's entry into the Philippine hospitality market, with Southeast Asia to follow.
India, 26 August 2026 — Guestara, the AI-powered guest management platform built for progressive hotels, has entered into a strategic partnership with SelrahcoSG, a Singapore-based market entry and growth partner for the hospitality, travel and events industry. The partnership brings Guestara's guest experience and hotel operations technology to hotels across the Philippines and lays the groundwork for expansion into the wider Southeast Asian region.
As Guestara's market representative in the Philippines, SelrahcoSG will support local market development, hotel introductions, relationship management and commercial discussions with hotel groups and independent properties. The partnership combines Guestara's technology with SelrahcoSG's understanding of the regional hospitality landscape and its relationships with hotel operators and owners.
Hotels across the region are increasingly looking for ways to improve guest engagement, create additional revenue opportunities and reduce operational pressure without continuously adding more manpower. The partnership aims to help hotels address these challenges by bringing guest communication, automation and revenue opportunities together across a more connected guest journey.
The agreement follows several months of conversations between the two teams about what hotels in the Philippines actually need, rather than what technology vendors typically arrive with.
"The Philippines has one of the most hospitable service cultures in the world, and that is exactly why technology there has to be additive rather than a replacement," said Akshay Dekate, CEO of Guestara. "Hotel teams are spending hours on manual follow-ups, scattered messages and missed upsell moments, and that time should be going back to the guest in front of them. SelrahcoSG understands this market in a way we never could from the outside, and that is what made this partnership worth building slowly and properly."
Since its founding, Guestara has onboarded 15,000+ rooms and short-term rentals, helping properties automate the guest journey from pre-arrival communication and upsells to in-stay engagement, self check-in and post-stay review generation. The platform's AI capabilities, unified inbox and WhatsApp-first approach have helped hotels save 200+ hours of manual work every month while driving measurable gains in ancillary revenue and guest satisfaction scores. Earlier this year, Guestara was named Best Newcomer at the Global Startup Awards South Asia Regional 2026.
"Our conversations were never only about selling a product," said Mark Chay, Founder of SelrahcoSG. "We exchanged ideas, questioned assumptions and explored what hotels in the Philippines, and eventually the wider Southeast Asian region, may truly need in the years ahead. Beyond helping hotels reach new markets and generate more business, we are now representing hospitality technology that can improve their operations, guest communication and revenue opportunities. The Philippines is where we begin, but I believe this is only the first chapter."
The Philippines is the starting point for the partnership, with a phased expansion into other Southeast Asian markets planned in the period ahead.
SelrahcoSG is a Singapore-based market entry and growth partner for the hospitality, travel and events industry. The company helps hotels, destinations and travel businesses reach new markets and generate more business across Southeast Asia, and represents hospitality technology solutions that improve operations, guest communication and revenue performance.
Learn more: www.selrahco.com
Guestara is an AI-powered hospitality technology platform transforming the way hotels manage and monetize the guest journey. From pre-stay communication and upsell automation to in-stay engagement, AI self check-in, smart lock integration and review optimization, Guestara brings the full guest management experience into a single, intelligent platform. Trusted by hotels across Asia, Guestara is built for the progressive hotelier who wants to eliminate operational friction and grow revenue without growing headcount.
Learn more: www.guestara.com
Media contact: care@guestara.com
Address: Second Floor 212, LMS Finswell Tower, Sakore Nagar, Viman Nagar, Pune, Maharashtra 411014
This partnership was also covered in the August 2026 press release.
Read more on OpenPR → Guestara Partners with SelrahcoSG to Bring AI-First Guest Experience Technology to Hotels in the Philippines
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Partnership marks Guestara's entry into the Philippine hospitality market, with Southeast Asia to follow.
India, 26 August 2026 — Guestara, the AI-powered guest management platform built for progressive hotels, has entered into a strategic partnership with SelrahcoSG, a Singapore-based market entry and growth partner for the hospitality, travel and events industry. The partnership brings Guestara's guest experience and hotel operations technology to hotels across the Philippines and lays the groundwork for expansion into the wider Southeast Asian region.
As Guestara's market representative in the Philippines, SelrahcoSG will support local market development, hotel introductions, relationship management and commercial discussions with hotel groups and independent properties. The partnership combines Guestara's technology with SelrahcoSG's understanding of the regional hospitality landscape and its relationships with hotel operators and owners.
Hotels across the region are increasingly looking for ways to improve guest engagement, create additional revenue opportunities and reduce operational pressure without continuously adding more manpower. The partnership aims to help hotels address these challenges by bringing guest communication, automation and revenue opportunities together across a more connected guest journey.
The agreement follows several months of conversations between the two teams about what hotels in the Philippines actually need, rather than what technology vendors typically arrive with.
"The Philippines has one of the most hospitable service cultures in the world, and that is exactly why technology there has to be additive rather than a replacement," said Akshay Dekate, CEO of Guestara. "Hotel teams are spending hours on manual follow-ups, scattered messages and missed upsell moments, and that time should be going back to the guest in front of them. SelrahcoSG understands this market in a way we never could from the outside, and that is what made this partnership worth building slowly and properly."
Since its founding, Guestara has onboarded 15,000+ rooms and short-term rentals, helping properties automate the guest journey from pre-arrival communication and upsells to in-stay engagement, self check-in and post-stay review generation. The platform's AI capabilities, unified inbox and WhatsApp-first approach have helped hotels save 200+ hours of manual work every month while driving measurable gains in ancillary revenue and guest satisfaction scores. Earlier this year, Guestara was named Best Newcomer at the Global Startup Awards South Asia Regional 2026.
"Our conversations were never only about selling a product," said Mark Chay, Founder of SelrahcoSG. "We exchanged ideas, questioned assumptions and explored what hotels in the Philippines, and eventually the wider Southeast Asian region, may truly need in the years ahead. Beyond helping hotels reach new markets and generate more business, we are now representing hospitality technology that can improve their operations, guest communication and revenue opportunities. The Philippines is where we begin, but I believe this is only the first chapter."
The Philippines is the starting point for the partnership, with a phased expansion into other Southeast Asian markets planned in the period ahead.
SelrahcoSG is a Singapore-based market entry and growth partner for the hospitality, travel and events industry. The company helps hotels, destinations and travel businesses reach new markets and generate more business across Southeast Asia, and represents hospitality technology solutions that improve operations, guest communication and revenue performance.
Learn more: www.selrahco.com
Guestara is an AI-powered hospitality technology platform transforming the way hotels manage and monetize the guest journey. From pre-stay communication and upsell automation to in-stay engagement, AI self check-in, smart lock integration and review optimization, Guestara brings the full guest management experience into a single, intelligent platform. Trusted by hotels across Asia, Guestara is built for the progressive hotelier who wants to eliminate operational friction and grow revenue without growing headcount.
Learn more: www.guestara.com
Media contact: care@guestara.com
Address: Second Floor 212, LMS Finswell Tower, Sakore Nagar, Viman Nagar, Pune, Maharashtra 411014
This partnership was also covered in the August 2026 press release.
Read more on OpenPR → Guestara Partners with SelrahcoSG to Bring AI-First Guest Experience Technology to Hotels in the Philippines
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