Discover 5 evidence-based contactless check-in strategies to boost guest adoption. 71% of guests prefer self-service technology.
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Discover 5 evidence-based contactless check-in strategies to boost guest adoption. 71% of guests prefer self-service technology.
Your guests arrive tired after a long flight.
The last thing they want is to stand in line at the front desk for 10 minutes.
Yet most hotels still operate this way.
Contactless check-in technology fixes this problem. But here's the real challenge: getting guests actually to use it.
Many hoteliers implement these technologies only to watch adoption rates disappoint. Guests don't know about it. They don't trust it. They find it too complicated.
This guide gives you five concrete strategies to boost mobile check-in and contactless hotel check-in adoption. These are backed by real hotel data and guest preferences.
The numbers tell the story. The global contactless hotel technology market reached $3.8 billion in 2024. It's growing at 16.2% annually, projected to hit $15.6 billion by 2033.
This isn't a trend. It's the new expectation.
the contactless hotel technology market is experiencing rapid growth driven by guest demand for safety and convenience.
Here's what matters most: 71% of guests are more likely to choose hotels offering self-service technologies like mobile check-in and contactless check-in options.
Even more specifically, 67% of guests prefer hotels that allow smartphone-based check-in and door access.
Your competitors who master mobile check-in adoption are already winning these guests.
The solution isn't complicated. You just need the right strategy.
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Your first problem is friction.
Requiring guests to download an app before checking in kills adoption immediately.
Many guests simply won't download hotel apps. You're asking for extra steps before arrival. Most will skip it.
The solution: Use a web-based link on any smartphone. Guests click a link in an email or text.
No download. No installation. No compatibility issues. Just a few taps and they're done.
Guest receives text: "Click here to check in"
vs.
Guest receives text: "Download our app to check in"
One takes 30 seconds. The other requires app store navigation, download, login creation, and finding a check-in. Guest abandonment is certain with the second approach.
Hotels using web-based mobile check-in solutions see dramatically higher completion rates.
Why? Guests complete check-in on their terms. No tech expertise needed. No phone storage issues.
Web-based contactless hotel check-in also works across all devices. Phone, tablet, laptop. Any device with a browser. This flexibility means more guests can actually complete the process.
This approach also saves your hotel money. No app maintenance. No iOS and Android compatibility headaches. No app store fees. Technology updates happen automatically.
Keep your check-in form simple. Only ask for what you actually need. Research shows form abandonment jumps dramatically after three required fields.
You want guests thinking "that was quick," not "why do they need all this?"
Ensure your mobile check-in form is fully optimized for mobile devices. The entire process should take under two minutes. Large buttons. Clear text. Simple navigation. Every extra click reduces completion rates.
The best contactless check-in experiences feel frictionless. Guests barely realize they're entering information. The form guides them naturally from step to step.
Most hotels implement contactless hotel check-in, but never tell guests about it.
Your guests don't know it exists unless you tell them directly.
Start at booking. When guests complete their reservation, mention mobile check-in as a feature. Put it in the confirmation email prominently.
Then send a separate message a few days before arrival. Say: "Check in from your phone when you arrive. Skip the desk line. No waiting."
Your pre-arrival email sequence should include strategic touchpoints:
Day of booking: Include mobile check-in option in confirmation.
7 days before arrival: Send a reminder. Highlight the mobile option again.
2 days before arrival: Send a detailed message. Explain the process. List benefits (skip the line, choose your room, check in anytime).
In your booking portal: Make mobile check-in front and center.
Lobby signage: Include a simple QR code saying "Already checked in? Heading to your room?"
Meet guests where they are with clear, benefit-focused messaging.
Don't say: "Here's our new technology."
Say: "Skip the line. Check in from your phone. Get to your room faster."
Guests respond to benefits. Give them a reason to try it.
Also, highlight this in your competitive set. Travelers scan these comparisons quickly. Self-service technology is increasingly a deciding factor.
Make check-in optional, never mandatory. Some guests prefer personal interaction. Older travelers. International guests. Business travelers wanting a human connection.
Never force anyone into mobile check-in. Position it as a convenient option. This actually increases adoption because it feels like a benefit, not a requirement.
Research from hospitality professionals shows 70% of guests prefer using their smartphones for check-in and services.
Most rollouts fail here. Management implements mobile check-in. Front desk staff have no idea what it means for them.
Your team might think mobile check-in means their job disappears. This creates resistance. They don't promote it. They don't help confused guests. Some subtly discourage people from using it.
You need the opposite. Your staff needs understanding.
Mobile check-in removes repetitive tasks. Manual form entry. Credit card handling. ID copying. These disappear. Your front desk staff no longer spend hours daily on transaction processing.
What replaces it? Guest service. The work they probably entered hospitality to do.
Instead of typing data, they greet arriving guests warmly.
Instead of asking repetitive questions, they handle special requests.
They suggest restaurant reservations. They address issues quickly. They make guests feel genuinely welcome.
Frame it this way: "Mobile check-in lets us spend less time on paperwork and more time making guests feel special."
Then provide concrete training:
What guests will have already completed (ID verification, payment, basic info)
What still needs to happen in person (key handoff, welcome chat, special requests)
How to greet guests who have already checked in
How to help guests with process questions
What to do if the system has technical issues
Your staff is your biggest advocate or obstacle. Make them advocates by explaining what's in it for them.
Some guests won't use mobile check-in. That's fine. They might have technical issues or prefer human interaction. Your staff should welcome these guests equally. The goal isn't forcing everyone through the technology. It's offering choice.
Staff who understand this become genuine helpers, not gatekeepers.
Generic check-in flows get ignored. Personalized experiences get used.
When guests complete mobile check-in, ask for real preferences.
Not just room type. Ask what matters to them specifically.
Are they traveling for business or pleasure? Want restaurant recommendations? Celebrating something special? Have mobility concerns? Prefer city views or quiet locations away from elevators?
Guests appreciate being asked. It signals you see them as individuals. The data you collect lets you tailor their entire stay.
Personalization in mobile check-in and contactless check-in doesn't require complex systems. Simple preference questions go a long way. "What's your reason for visiting?" "Any special occasions?" "Room preferences?" These create meaningful data.
This data becomes actionable intelligence. A guest celebrating an anniversary gets a welcome upgrade. A business traveler gets quiet floor placement. A guest with mobility concerns gets an accessible room.
This is where you introduce strategic upsell opportunities.
Timing matters. During check-in, guests think about immediate needs. Room upgrades suddenly look attractive when they can compare right there on their phone.
Early check-in appeals to guests with early arrivals. Late checkout interests guests wanting to relax before departure.
Present these as personalized suggestions, not generic marketing.
"We have a late check-out option that might work well for your 5pm departure" feels helpful.
"Upgrade your room now" feels salesy.
Hotels using this approach see measurable revenue increases. Personalized upsells in contactless hotel check-in convert at higher rates. Guests feel the hotel understands them.
You also give guests control over their stay before arrival. They confirm specific requests. They add guests. They update arrival times. This reduces stress for guests and surprises for your staff.
Industry data reveals that 71% of guests are more likely to choose hotels offering self-service technologies.
This is the technical piece. It matters because it ensures smooth operations.
Your mobile check-in solution needs to talk to your Property Management System (PMS).
If data flows one way only, your staff re-enters information manually. That defeats the purpose. Back and forth typing. Errors. More work, not less.
You need two-way integration.
Guest data enters the system via mobile check-in. That data automatically updates in your PMS. Room assignments flow back automatically. Payment information syncs. Guest preferences get recorded.
When this works smoothly, your operation becomes efficient and guests experience fewer problems.
Guest arrives. Their room is already assigned and ready. They checked in via phone 20 minutes ago. Front desk knows this. No confusion. No delays.
Without proper integration, the experience falls apart. Guest checks in on their phone. Front desk has no idea. Room isn't ready. Guest is frustrated. Your staff is confused. You've created more problems than solutions.
Make sure your mobile check-in provider integrates with your specific PMS. Not all vendors work with all systems. This is critical selection criterion.
Also ensure integration with your door lock system. The best contactless hotel check-in experience includes digital keys. Guests bypass the front desk entirely and go straight to their room.
If your property still uses traditional key cards, that's fine. Mobile check-in still works. Guests complete check-in via phone, then pick up a key card at the front desk or kiosk. Less efficient than digital keys, but still removing friction.
Plan for full integration before you launch. Partial integrations create workarounds. Workarounds create adoption resistance.
You can't improve what you don't measure.
Track these metrics from day one:
Of guests receiving a check-in link, what percentage actually complete it? Target 50% plus. Lower numbers signal friction in your process.
Track check-in times before and after mobile check-in. You should see meaningful reduction. Lower times mean happier guests and more staff capacity.
Compare ratings from guests using mobile check-in versus traditional check-in. Mobile users should score notably higher on check-in experience questions.
How much revenue comes from mobile check-in offers? This should grow as you optimize personalization.
Ask your front desk team directly. Is their workload lighter? Are they spending more time on guest service? If the answer is no, something isn't working.
Reducing repetitive work makes positions more appealing. Track whether turnover improves.
Look at these numbers after three months, six months, and a year.
Mobile check-in adoption follows an S-curve. Initial adoption is slow as guests learn about it. Then it accelerates as word spreads and guests become comfortable. Eventually it plateaus at a natural rate for your property.
Your email or SMS provider has issues. Solution: Use a reputable mobile check-in vendor with reliable delivery track record. Test everything thoroughly before launch.
Solution: Always have a backup. Traditional check-in at the front desk remains an option. Never make mobile check-in mandatory. Also provide digital key backups like PIN codes that work when phone dies.
Guests in the lobby trying to check in hit connectivity issues. Solution: Ensure your WiFi is robust. Most modern hotels have this, but older properties should upgrade. Make your check-in form lightweight so it loads quickly even on slower connections.
Data breach concerns are real. Solution: Use a vendor with strong security credentials. Communicate your security practices clearly. Explain how guest data is encrypted and protected. Third-party certifications help build trust.
Front desk is closed. Mobile check-in was supposed to help but now guest is locked out. Solution: Ensure 24-hour check-in support. This might be a front desk staff member on call or automated entry if you have digital locks. Always have a backup plan for after-hours arrivals.
Solution: Never shame or pressure guests into mobile check-in. Some demographics will always prefer human interaction. That's fine. Make both options available. Train staff to be equally welcoming to guests who choose traditional check-in.
54% of guests want contactless hotel check-in. This number keeps growing.
According to Oracle's hospitality research, 54% of hotel executives are implementing technology to improve or eliminate the traditional front desk experience by 2025.
The hotels getting this right now are winning market share.
Start with one property if you operate multiple hotels.
Master the process. Learn what works. Then scale.
Choose your mobile check-in vendor carefully. Ensure the solution is web-based. Verify it integrates with your PMS. Check their track record with hotels of your size. Don't pick based on price alone.
Communicate your launch plan with your team first. Get their input. They'll be handling problems you can't anticipate.
Plan your guest communication campaign. Write email scripts. Design lobby signage. Create clear instructions for guests with questions.
Then launch. Monitor your metrics. Adjust what's not working. Celebrate what is.
Your guests are waiting for this. They want to skip the line. They want to check in from their phone.
You have an opportunity to give them what they want while making your operation more efficient.
Need help implementing contactless hotel check-in? Explore Guestara's contactless check-in and checkout solutions.
Want a complete implementation guide? Read our comprehensive guide to implementing contactless check-in at your hotel.
Mobile check-in and contactless hotel check-in isn't a trend that will fade.
It's the baseline expectation for travelers who value their time.
In another five years, guests will expect it from most hotels.
Hotels making intentional choices about mobile check-in adoption right now are building guest loyalty.
They're making operations smoother.
They're freeing staff to focus on genuine hospitality instead of data entry.
Your five strategies work:
Make the experience frictionless with web-based solutions
Communicate benefits clearly and repeatedly before arrival
Train your staff to support and promote the option
Personalize the experience to give guests real control
Integrate seamlessly with your existing systems
Execute these well, and adoption will climb.
Your guests will check in faster.
Your staff will be happier.
Your operations will run smoothly.
Your satisfaction scores will improve.
That's not just efficiency.
That's building a better guest experience.
And that's what drives repeat bookings and positive reviews.
The hotels that get this right will win market share.
The question is whether you'll be one of them.
Ready to get started? Book a demo for contactless check-in technology for your hotel.
Discover 5 evidence-based contactless check-in strategies to boost guest adoption. 71% of guests prefer self-service technology.
Your guests arrive tired after a long flight.
The last thing they want is to stand in line at the front desk for 10 minutes.
Yet most hotels still operate this way.
Contactless check-in technology fixes this problem. But here's the real challenge: getting guests actually to use it.
Many hoteliers implement these technologies only to watch adoption rates disappoint. Guests don't know about it. They don't trust it. They find it too complicated.
This guide gives you five concrete strategies to boost mobile check-in and contactless hotel check-in adoption. These are backed by real hotel data and guest preferences.
The numbers tell the story. The global contactless hotel technology market reached $3.8 billion in 2024. It's growing at 16.2% annually, projected to hit $15.6 billion by 2033.
This isn't a trend. It's the new expectation.
the contactless hotel technology market is experiencing rapid growth driven by guest demand for safety and convenience.
Here's what matters most: 71% of guests are more likely to choose hotels offering self-service technologies like mobile check-in and contactless check-in options.
Even more specifically, 67% of guests prefer hotels that allow smartphone-based check-in and door access.
Your competitors who master mobile check-in adoption are already winning these guests.
The solution isn't complicated. You just need the right strategy.
Your first problem is friction.
Requiring guests to download an app before checking in kills adoption immediately.
Many guests simply won't download hotel apps. You're asking for extra steps before arrival. Most will skip it.
The solution: Use a web-based link on any smartphone. Guests click a link in an email or text.
No download. No installation. No compatibility issues. Just a few taps and they're done.
Guest receives text: "Click here to check in"
vs.
Guest receives text: "Download our app to check in"
One takes 30 seconds. The other requires app store navigation, download, login creation, and finding a check-in. Guest abandonment is certain with the second approach.
Hotels using web-based mobile check-in solutions see dramatically higher completion rates.
Why? Guests complete check-in on their terms. No tech expertise needed. No phone storage issues.
Web-based contactless hotel check-in also works across all devices. Phone, tablet, laptop. Any device with a browser. This flexibility means more guests can actually complete the process.
This approach also saves your hotel money. No app maintenance. No iOS and Android compatibility headaches. No app store fees. Technology updates happen automatically.
Keep your check-in form simple. Only ask for what you actually need. Research shows form abandonment jumps dramatically after three required fields.
You want guests thinking "that was quick," not "why do they need all this?"
Ensure your mobile check-in form is fully optimized for mobile devices. The entire process should take under two minutes. Large buttons. Clear text. Simple navigation. Every extra click reduces completion rates.
The best contactless check-in experiences feel frictionless. Guests barely realize they're entering information. The form guides them naturally from step to step.
Most hotels implement contactless hotel check-in, but never tell guests about it.
Your guests don't know it exists unless you tell them directly.
Start at booking. When guests complete their reservation, mention mobile check-in as a feature. Put it in the confirmation email prominently.
Then send a separate message a few days before arrival. Say: "Check in from your phone when you arrive. Skip the desk line. No waiting."
Your pre-arrival email sequence should include strategic touchpoints:
Day of booking: Include mobile check-in option in confirmation.
7 days before arrival: Send a reminder. Highlight the mobile option again.
2 days before arrival: Send a detailed message. Explain the process. List benefits (skip the line, choose your room, check in anytime).
In your booking portal: Make mobile check-in front and center.
Lobby signage: Include a simple QR code saying "Already checked in? Heading to your room?"
Meet guests where they are with clear, benefit-focused messaging.
Don't say: "Here's our new technology."
Say: "Skip the line. Check in from your phone. Get to your room faster."
Guests respond to benefits. Give them a reason to try it.
Also, highlight this in your competitive set. Travelers scan these comparisons quickly. Self-service technology is increasingly a deciding factor.
Make check-in optional, never mandatory. Some guests prefer personal interaction. Older travelers. International guests. Business travelers wanting a human connection.
Never force anyone into mobile check-in. Position it as a convenient option. This actually increases adoption because it feels like a benefit, not a requirement.
Research from hospitality professionals shows 70% of guests prefer using their smartphones for check-in and services.
Most rollouts fail here. Management implements mobile check-in. Front desk staff have no idea what it means for them.
Your team might think mobile check-in means their job disappears. This creates resistance. They don't promote it. They don't help confused guests. Some subtly discourage people from using it.
You need the opposite. Your staff needs understanding.
Mobile check-in removes repetitive tasks. Manual form entry. Credit card handling. ID copying. These disappear. Your front desk staff no longer spend hours daily on transaction processing.
What replaces it? Guest service. The work they probably entered hospitality to do.
Instead of typing data, they greet arriving guests warmly.
Instead of asking repetitive questions, they handle special requests.
They suggest restaurant reservations. They address issues quickly. They make guests feel genuinely welcome.
Frame it this way: "Mobile check-in lets us spend less time on paperwork and more time making guests feel special."
Then provide concrete training:
What guests will have already completed (ID verification, payment, basic info)
What still needs to happen in person (key handoff, welcome chat, special requests)
How to greet guests who have already checked in
How to help guests with process questions
What to do if the system has technical issues
Your staff is your biggest advocate or obstacle. Make them advocates by explaining what's in it for them.
Some guests won't use mobile check-in. That's fine. They might have technical issues or prefer human interaction. Your staff should welcome these guests equally. The goal isn't forcing everyone through the technology. It's offering choice.
Staff who understand this become genuine helpers, not gatekeepers.
Generic check-in flows get ignored. Personalized experiences get used.
When guests complete mobile check-in, ask for real preferences.
Not just room type. Ask what matters to them specifically.
Are they traveling for business or pleasure? Want restaurant recommendations? Celebrating something special? Have mobility concerns? Prefer city views or quiet locations away from elevators?
Guests appreciate being asked. It signals you see them as individuals. The data you collect lets you tailor their entire stay.
Personalization in mobile check-in and contactless check-in doesn't require complex systems. Simple preference questions go a long way. "What's your reason for visiting?" "Any special occasions?" "Room preferences?" These create meaningful data.
This data becomes actionable intelligence. A guest celebrating an anniversary gets a welcome upgrade. A business traveler gets quiet floor placement. A guest with mobility concerns gets an accessible room.
This is where you introduce strategic upsell opportunities.
Timing matters. During check-in, guests think about immediate needs. Room upgrades suddenly look attractive when they can compare right there on their phone.
Early check-in appeals to guests with early arrivals. Late checkout interests guests wanting to relax before departure.
Present these as personalized suggestions, not generic marketing.
"We have a late check-out option that might work well for your 5pm departure" feels helpful.
"Upgrade your room now" feels salesy.
Hotels using this approach see measurable revenue increases. Personalized upsells in contactless hotel check-in convert at higher rates. Guests feel the hotel understands them.
You also give guests control over their stay before arrival. They confirm specific requests. They add guests. They update arrival times. This reduces stress for guests and surprises for your staff.
Industry data reveals that 71% of guests are more likely to choose hotels offering self-service technologies.
This is the technical piece. It matters because it ensures smooth operations.
Your mobile check-in solution needs to talk to your Property Management System (PMS).
If data flows one way only, your staff re-enters information manually. That defeats the purpose. Back and forth typing. Errors. More work, not less.
You need two-way integration.
Guest data enters the system via mobile check-in. That data automatically updates in your PMS. Room assignments flow back automatically. Payment information syncs. Guest preferences get recorded.
When this works smoothly, your operation becomes efficient and guests experience fewer problems.
Guest arrives. Their room is already assigned and ready. They checked in via phone 20 minutes ago. Front desk knows this. No confusion. No delays.
Without proper integration, the experience falls apart. Guest checks in on their phone. Front desk has no idea. Room isn't ready. Guest is frustrated. Your staff is confused. You've created more problems than solutions.
Make sure your mobile check-in provider integrates with your specific PMS. Not all vendors work with all systems. This is critical selection criterion.
Also ensure integration with your door lock system. The best contactless hotel check-in experience includes digital keys. Guests bypass the front desk entirely and go straight to their room.
If your property still uses traditional key cards, that's fine. Mobile check-in still works. Guests complete check-in via phone, then pick up a key card at the front desk or kiosk. Less efficient than digital keys, but still removing friction.
Plan for full integration before you launch. Partial integrations create workarounds. Workarounds create adoption resistance.
You can't improve what you don't measure.
Track these metrics from day one:
Of guests receiving a check-in link, what percentage actually complete it? Target 50% plus. Lower numbers signal friction in your process.
Track check-in times before and after mobile check-in. You should see meaningful reduction. Lower times mean happier guests and more staff capacity.
Compare ratings from guests using mobile check-in versus traditional check-in. Mobile users should score notably higher on check-in experience questions.
How much revenue comes from mobile check-in offers? This should grow as you optimize personalization.
Ask your front desk team directly. Is their workload lighter? Are they spending more time on guest service? If the answer is no, something isn't working.
Reducing repetitive work makes positions more appealing. Track whether turnover improves.
Look at these numbers after three months, six months, and a year.
Mobile check-in adoption follows an S-curve. Initial adoption is slow as guests learn about it. Then it accelerates as word spreads and guests become comfortable. Eventually it plateaus at a natural rate for your property.
Your email or SMS provider has issues. Solution: Use a reputable mobile check-in vendor with reliable delivery track record. Test everything thoroughly before launch.
Solution: Always have a backup. Traditional check-in at the front desk remains an option. Never make mobile check-in mandatory. Also provide digital key backups like PIN codes that work when phone dies.
Guests in the lobby trying to check in hit connectivity issues. Solution: Ensure your WiFi is robust. Most modern hotels have this, but older properties should upgrade. Make your check-in form lightweight so it loads quickly even on slower connections.
Data breach concerns are real. Solution: Use a vendor with strong security credentials. Communicate your security practices clearly. Explain how guest data is encrypted and protected. Third-party certifications help build trust.
Front desk is closed. Mobile check-in was supposed to help but now guest is locked out. Solution: Ensure 24-hour check-in support. This might be a front desk staff member on call or automated entry if you have digital locks. Always have a backup plan for after-hours arrivals.
Solution: Never shame or pressure guests into mobile check-in. Some demographics will always prefer human interaction. That's fine. Make both options available. Train staff to be equally welcoming to guests who choose traditional check-in.
54% of guests want contactless hotel check-in. This number keeps growing.
According to Oracle's hospitality research, 54% of hotel executives are implementing technology to improve or eliminate the traditional front desk experience by 2025.
The hotels getting this right now are winning market share.
Start with one property if you operate multiple hotels.
Master the process. Learn what works. Then scale.
Choose your mobile check-in vendor carefully. Ensure the solution is web-based. Verify it integrates with your PMS. Check their track record with hotels of your size. Don't pick based on price alone.
Communicate your launch plan with your team first. Get their input. They'll be handling problems you can't anticipate.
Plan your guest communication campaign. Write email scripts. Design lobby signage. Create clear instructions for guests with questions.
Then launch. Monitor your metrics. Adjust what's not working. Celebrate what is.
Your guests are waiting for this. They want to skip the line. They want to check in from their phone.
You have an opportunity to give them what they want while making your operation more efficient.
Need help implementing contactless hotel check-in? Explore Guestara's contactless check-in and checkout solutions.
Want a complete implementation guide? Read our comprehensive guide to implementing contactless check-in at your hotel.
Mobile check-in and contactless hotel check-in isn't a trend that will fade.
It's the baseline expectation for travelers who value their time.
In another five years, guests will expect it from most hotels.
Hotels making intentional choices about mobile check-in adoption right now are building guest loyalty.
They're making operations smoother.
They're freeing staff to focus on genuine hospitality instead of data entry.
Your five strategies work:
Make the experience frictionless with web-based solutions
Communicate benefits clearly and repeatedly before arrival
Train your staff to support and promote the option
Personalize the experience to give guests real control
Integrate seamlessly with your existing systems
Execute these well, and adoption will climb.
Your guests will check in faster.
Your staff will be happier.
Your operations will run smoothly.
Your satisfaction scores will improve.
That's not just efficiency.
That's building a better guest experience.
And that's what drives repeat bookings and positive reviews.
The hotels that get this right will win market share.
The question is whether you'll be one of them.
Ready to get started? Book a demo for contactless check-in technology for your hotel.
Mobile check-in lets guests complete arrival on their phone before reaching the hotel. They receive a link, enter details, verify ID, and then skip the front desk line entirely. Learn more about how it works.
Mobile check-in eliminates front desk lines, improves guest satisfaction, frees staff for better service, and creates upsell opportunities. According to Oracle research, 54% of hotel executives are implementing it by 2025.
WiFi issues, security concerns about uploading IDs, dead phone batteries, and simply not knowing the option exists. Solution: ensure robust WiFi, communicate security practices, offer backup options, and promote heavily.
Yes. 71% of guests prefer hotels with self-service tech, 70% want smartphone check-in, and 54% specifically want contactless experiences. The market is growing 16.2% annually and reached $3.8B in 2024.
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