Discover how Guestara's AI hotel upselling software increases ancillary revenue 20-35%. Pre-arrival upsells, F&B ordering, room upgrades & more
Discover how Guestara's AI hotel upselling software increases ancillary revenue 20-35%. Pre-arrival upsells, F&B ordering, room upgrades & more
Your hotel receives 100 bookings this month. Each guest spends an average of $50-100 on their room.
But what if each guest spent $120-150 instead?
Hotels using modern upselling software regularly achieve 20-30% increases in revenue per guest without adding a single new booking.
This guide shows you exactly how hotel upsell software transforms every reservation into multiple revenue opportunities.
Hotel upselling software automates the process of offering additional services, room upgrades, and experiences to guests throughout their journey.
The technology connects to your property management system, analyzes guest data, and delivers personalized offers through email, SMS, WhatsApp, or mobile apps.
Here's what separates software from traditional upselling:
Front desk staff forget. They get busy. They miss opportunities.
Upsell software never forgets. It presents the right offer to the right guest at the perfect moment.
Research shows guests are 3x more likely to purchase upgrades when offered digitally before arrival compared to at check-in.
Room bookings alone no longer sustain profitable operations.
Labor costs jumped 23% since 2020. Energy bills increased 41%. OTA commissions consume 15-20% of bookings.
Global hotel ancillary revenue platform market size is valued at USD 2.73 billion in 2024. The market is experiencing robust expansion, registering a compound annual growth rate (CAGR) of 13.2% during the forecast period. By 2033, the market is projected to reach a substantial USD 7.96 billion,
The answer sits in ancillary revenue:
Every spa treatment, room service order, early check-in, late checkout, premium amenity, and experience package carries almost pure profit margin.
You've already paid to acquire the guest through marketing and commissions. Each additional dollar they spend flows straight to your bottom line.
Hotels that increased ancillary revenue by just 10% saw overall profitability jump by 32%.
Most upselling tools only handle one piece of the puzzle. They send pre-arrival emails or manage front desk offers.
Guestara built something different: a Complete guest experience platform with upselling woven throughout every touchpoint.
Think of it as Uber Eats or DoorDash, but designed exclusively for your property. No third-party commissions. No external delivery apps stealing your guest relationships.
Guests browse your complete menu on their phones. High-quality photos make every dish look irresistible. Detailed descriptions. Easy ordering at any hour.
One 52-room property added $10,000 monthly in F&B revenue just by making ordering easier. Guests who used the app spent 34% more per order than phone callers because they saw the full menu with photos and felt no pressure to order quickly.
Browse the breakfast menu at 6 AM. Order a midnight snack at 2 AM. Add premium cocktails while relaxing by the pool. Everything happens through one simple interface.
The system offers early check-in Late checkout. Guests purchase directly through email or the app.
Inventory management happens automatically. Offers only appear when rooms will actually be available. Revenue tracking becomes automatic.
The platform displays available room categories with visual comparisons. Guests see photos of their booked rooms. Clear lists of additional amenities.
Smart pricing adjusts based on demand. A premium room sitting empty three days before arrival? The upgrade price drops to drive conversion.
City tours. Spa packages. Special events. Wine tastings. Cooking classes.
The platform recommends experiences based on guest preferences and booking patterns. A couple celebrating an anniversary sees romantic dinner packages. Families receive kids' activity bundles.
Guestara is developing advanced AI that will analyze your guest behavior patterns to identify exactly what works at your property. The system will learn which room types convert better for business travelers versus families, what time of day generates highest F&B orders, and which offers drive the most revenue per segment.
This upcoming feature will automatically adjust offer timing based on your property's unique patterns. Imagine the system discovering that business travelers at your hotel convert 18% better when offers arrive Friday afternoons, while weekend leisure guests respond better Tuesday evenings and then automatically optimizing your entire upsell schedule.
Coming soon: Dynamic cab booking with distance-based pricing.
Guests request airport pickups, city tours, or restaurant transfers directly through the app. Prices calculate automatically based on distance and demand.
You set caps on daily availability. Control pricing. Generate commission revenue on every ride without managing a fleet.
Automated emails start 7 days before check-in. The first message confirms booking details and presents carefully selected upgrades.
Follow-up messages arrive 3 days before arrival with different offer combinations. Mobile check-in links go out 24 hours before arrival with last-chance upgrade opportunities.
Guests complete check-in on their phones in under 30 seconds. Room selection, ID verification, payment authorization.
During this flow, relevant upsell offers appear naturally. Early check-in if they're arriving early. Parking if they're driving. F&B credits for longer stays.
WhatsApp, SMS, email, or in-app messaging. Reach guests on their preferred channel.
A guest texts requesting extra towels at 2 AM. The system logs the request, notifies housekeeping, and suggests premium bathroom amenities for purchase.
Happy guests who purchased upsells get prompted for reviews. The platform identifies your most satisfied guests and requests feedback at optimal times.
Every upsell request creates an assigned task.
A guest purchases late checkout. Housekeeping receives a task to prepare that room later. A spa package sells. The spa team gets notified with guest details.
Requests escalate automatically if not acknowledged within set timeframes. Staff see their pending tasks in one unified interface.
Your hotel's branding throughout. Logo, colors, custom messaging.
Guests access everything through a mobile-optimized web app. No downloads required.
They browse services, place orders, make requests, and manage their stay in one simple interface.
Guestara connects with the PMS systems hotels actually use:
Hotelogix, eZee, Beds24.
Two-way integration means data flows automatically. Reservations sync. Upsells update folios. Inventory reflects in real-time.
Implementation takes less than 1 week on average. The Guestara team handles technical setup.
Send your first offer 7 days before check-in. Focus on value perception, not just features. Don't say "upgrade to a larger room." Say "wake up to ocean views and enjoy your morning coffee on your private balcony."
Include comparison photos. Visual differences drive decisions better than text descriptions.
Follow up 72 hours before arrival. Guests who ignored the first email might respond to different offers closer to their trip.
Guestara displays available upgrades directly in your workflow. Staff see which rooms are open and the suggested offer for each guest.
Train your team on one simple framework:
Track conversion rates by staff member. Recognize top performers. Share what works in team meetings.
Guestara replaces printed directories with a digital menu of everything available. Room service. Spa treatments. Local experiences. Amenity requests.
The platform times offers strategically. Spa packages appear mid-afternoon when guests return from activities. Late-night F&B offers arrive around 9 PM when evening cravings hit.
For more insights check out Hotel Upselling: Strategies that drive hotel revenue.
Revenue per available room measures profitability better than occupancy alone.
Upselling improves RevPAR by increasing the average rate per room sold. A $100 room becomes $150 when the guest adds early check-in and a breakfast package.
Hotels using Guestara's AI recommendations achieve 15-20% conversion rates.
Manual upselling fails because humans are inconsistent.
Guestara's automated tools present offers consistently to every single guest. No one gets missed because staff had a hectic shift.
Pre-arrival emails reach guests in planning mode. Four days before arrival, anticipation peaks. Guests browse local restaurants, plan activities, imagine their stay.
In-stay messaging operates 24/7. A guest texts at 1 AM requesting extra pillows. Guestara logs the request, notifies housekeeping, and suggests premium bedding options.
Dynamic pricing adjusts in real-time. The system checks PMS inventory throughout the day. Premium rooms sitting empty two days before arrival? Upgrade prices drop to drive conversions.
When Guestara integrates with your PMS, everything flows automatically.
A guest books through your website. Your PMS creates the reservation. Guestara pulls that booking data instantly.
Seven days before arrival, a personalized email goes out automatically. The guest clicks an offer. Their reservation updates in your PMS immediately. Billing adjusts. Staff see the change without touching anything.
Real-time syncing means changes in your PMS appear in Guestara within seconds. When a premium room sells out, it vanishes from upgrade offers immediately.
Generic offers convert at 4-6%. Personalized offers convert at 15-20%.
Guestara's AI analyzes dozens of data points: booking source, rate paid, length of stay, advance booking window, weekday versus weekend, past purchase history, corporate affiliations.
The system predicts which offers each specific guest will most likely purchase.
Examples:
A 67-room boutique property in Charleston implemented Guestara in March 2025.
Before Guestara:
After 90 days with Guestara:
F&B ordering surprised them most. Guests using the app spent 38% more per order than phone call orders.
The hotel created a specialty dessert menu just for app orders. Items priced at $8-10 sold at 4x the rate of standard desserts.
Late checkout revenue tripled.
Total impact:
Offering too many options: More choices decrease conversions. Present 2-3 offers maximum.
Wrong timing: Wait 5-7 days after booking. Send offers 48-72 hours before arrival, not on arrival morning.
Generic messaging: "Wake up to ocean views" converts better than "upgrade your room."
Pushy staff: Train front desk to make one offer naturally. If declined, accept gracefully.
Inconsistent availability: Guestara's PMS integration shows only available inventory in real-time.
Track these metrics:
Conversion rate by offer type: Which upgrades sell best? What F&B items generate most revenue?
Revenue per occupied room: How much additional revenue does each occupied room generate?
Channel performance: Do pre-arrival emails convert better than in-stay messaging?
Guest satisfaction scores: Upselling should improve guest experience, not hurt it.
Guestara's dashboard breaks down all these metrics automatically.
Hotels using Guestara report 20-35% increases in total revenue per guest. Implementation takes less than 1 week , not months.
Your competitors are already capturing this revenue. Properties in your market are using upselling platforms to generate thousands in additional monthly income.
The question isn't whether to implement hotel upselling software. It's when you'll start capturing the revenue that's currently walking out your door.
See Guestara in action:
Book a free demo to see exactly how our AI guest experience platform works for your property type and size. No pressure. No sales pitch.
Your guests want these services and experiences. Give them the modern booking experience they expect while capturing the revenue your property deserves.
Discover how Guestara's AI hotel upselling software increases ancillary revenue 20-35%. Pre-arrival upsells, F&B ordering, room upgrades & more
Your hotel receives 100 bookings this month. Each guest spends an average of $50-100 on their room.
But what if each guest spent $120-150 instead?
Hotels using modern upselling software regularly achieve 20-30% increases in revenue per guest without adding a single new booking.
This guide shows you exactly how hotel upsell software transforms every reservation into multiple revenue opportunities.
Hotel upselling software automates the process of offering additional services, room upgrades, and experiences to guests throughout their journey.
The technology connects to your property management system, analyzes guest data, and delivers personalized offers through email, SMS, WhatsApp, or mobile apps.
Here's what separates software from traditional upselling:
Front desk staff forget. They get busy. They miss opportunities.
Upsell software never forgets. It presents the right offer to the right guest at the perfect moment.
Research shows guests are 3x more likely to purchase upgrades when offered digitally before arrival compared to at check-in.
Room bookings alone no longer sustain profitable operations.
Labor costs jumped 23% since 2020. Energy bills increased 41%. OTA commissions consume 15-20% of bookings.
Global hotel ancillary revenue platform market size is valued at USD 2.73 billion in 2024. The market is experiencing robust expansion, registering a compound annual growth rate (CAGR) of 13.2% during the forecast period. By 2033, the market is projected to reach a substantial USD 7.96 billion,
The answer sits in ancillary revenue:
Every spa treatment, room service order, early check-in, late checkout, premium amenity, and experience package carries almost pure profit margin.
You've already paid to acquire the guest through marketing and commissions. Each additional dollar they spend flows straight to your bottom line.
Hotels that increased ancillary revenue by just 10% saw overall profitability jump by 32%.
Most upselling tools only handle one piece of the puzzle. They send pre-arrival emails or manage front desk offers.
Guestara built something different: a Complete guest experience platform with upselling woven throughout every touchpoint.
Think of it as Uber Eats or DoorDash, but designed exclusively for your property. No third-party commissions. No external delivery apps stealing your guest relationships.
Guests browse your complete menu on their phones. High-quality photos make every dish look irresistible. Detailed descriptions. Easy ordering at any hour.
One 52-room property added $10,000 monthly in F&B revenue just by making ordering easier. Guests who used the app spent 34% more per order than phone callers because they saw the full menu with photos and felt no pressure to order quickly.
Browse the breakfast menu at 6 AM. Order a midnight snack at 2 AM. Add premium cocktails while relaxing by the pool. Everything happens through one simple interface.
The system offers early check-in Late checkout. Guests purchase directly through email or the app.
Inventory management happens automatically. Offers only appear when rooms will actually be available. Revenue tracking becomes automatic.
The platform displays available room categories with visual comparisons. Guests see photos of their booked rooms. Clear lists of additional amenities.
Smart pricing adjusts based on demand. A premium room sitting empty three days before arrival? The upgrade price drops to drive conversion.
City tours. Spa packages. Special events. Wine tastings. Cooking classes.
The platform recommends experiences based on guest preferences and booking patterns. A couple celebrating an anniversary sees romantic dinner packages. Families receive kids' activity bundles.
Guestara is developing advanced AI that will analyze your guest behavior patterns to identify exactly what works at your property. The system will learn which room types convert better for business travelers versus families, what time of day generates highest F&B orders, and which offers drive the most revenue per segment.
This upcoming feature will automatically adjust offer timing based on your property's unique patterns. Imagine the system discovering that business travelers at your hotel convert 18% better when offers arrive Friday afternoons, while weekend leisure guests respond better Tuesday evenings and then automatically optimizing your entire upsell schedule.
Coming soon: Dynamic cab booking with distance-based pricing.
Guests request airport pickups, city tours, or restaurant transfers directly through the app. Prices calculate automatically based on distance and demand.
You set caps on daily availability. Control pricing. Generate commission revenue on every ride without managing a fleet.
Automated emails start 7 days before check-in. The first message confirms booking details and presents carefully selected upgrades.
Follow-up messages arrive 3 days before arrival with different offer combinations. Mobile check-in links go out 24 hours before arrival with last-chance upgrade opportunities.
Guests complete check-in on their phones in under 30 seconds. Room selection, ID verification, payment authorization.
During this flow, relevant upsell offers appear naturally. Early check-in if they're arriving early. Parking if they're driving. F&B credits for longer stays.
WhatsApp, SMS, email, or in-app messaging. Reach guests on their preferred channel.
A guest texts requesting extra towels at 2 AM. The system logs the request, notifies housekeeping, and suggests premium bathroom amenities for purchase.
Happy guests who purchased upsells get prompted for reviews. The platform identifies your most satisfied guests and requests feedback at optimal times.
Every upsell request creates an assigned task.
A guest purchases late checkout. Housekeeping receives a task to prepare that room later. A spa package sells. The spa team gets notified with guest details.
Requests escalate automatically if not acknowledged within set timeframes. Staff see their pending tasks in one unified interface.
Your hotel's branding throughout. Logo, colors, custom messaging.
Guests access everything through a mobile-optimized web app. No downloads required.
They browse services, place orders, make requests, and manage their stay in one simple interface.
Guestara connects with the PMS systems hotels actually use:
Hotelogix, eZee, Beds24.
Two-way integration means data flows automatically. Reservations sync. Upsells update folios. Inventory reflects in real-time.
Implementation takes less than 1 week on average. The Guestara team handles technical setup.
Send your first offer 7 days before check-in. Focus on value perception, not just features. Don't say "upgrade to a larger room." Say "wake up to ocean views and enjoy your morning coffee on your private balcony."
Include comparison photos. Visual differences drive decisions better than text descriptions.
Follow up 72 hours before arrival. Guests who ignored the first email might respond to different offers closer to their trip.
Guestara displays available upgrades directly in your workflow. Staff see which rooms are open and the suggested offer for each guest.
Train your team on one simple framework:
Track conversion rates by staff member. Recognize top performers. Share what works in team meetings.
Guestara replaces printed directories with a digital menu of everything available. Room service. Spa treatments. Local experiences. Amenity requests.
The platform times offers strategically. Spa packages appear mid-afternoon when guests return from activities. Late-night F&B offers arrive around 9 PM when evening cravings hit.
For more insights check out Hotel Upselling: Strategies that drive hotel revenue.
Revenue per available room measures profitability better than occupancy alone.
Upselling improves RevPAR by increasing the average rate per room sold. A $100 room becomes $150 when the guest adds early check-in and a breakfast package.
Hotels using Guestara's AI recommendations achieve 15-20% conversion rates.
Manual upselling fails because humans are inconsistent.
Guestara's automated tools present offers consistently to every single guest. No one gets missed because staff had a hectic shift.
Pre-arrival emails reach guests in planning mode. Four days before arrival, anticipation peaks. Guests browse local restaurants, plan activities, imagine their stay.
In-stay messaging operates 24/7. A guest texts at 1 AM requesting extra pillows. Guestara logs the request, notifies housekeeping, and suggests premium bedding options.
Dynamic pricing adjusts in real-time. The system checks PMS inventory throughout the day. Premium rooms sitting empty two days before arrival? Upgrade prices drop to drive conversions.
When Guestara integrates with your PMS, everything flows automatically.
A guest books through your website. Your PMS creates the reservation. Guestara pulls that booking data instantly.
Seven days before arrival, a personalized email goes out automatically. The guest clicks an offer. Their reservation updates in your PMS immediately. Billing adjusts. Staff see the change without touching anything.
Real-time syncing means changes in your PMS appear in Guestara within seconds. When a premium room sells out, it vanishes from upgrade offers immediately.
Generic offers convert at 4-6%. Personalized offers convert at 15-20%.
Guestara's AI analyzes dozens of data points: booking source, rate paid, length of stay, advance booking window, weekday versus weekend, past purchase history, corporate affiliations.
The system predicts which offers each specific guest will most likely purchase.
Examples:
A 67-room boutique property in Charleston implemented Guestara in March 2025.
Before Guestara:
After 90 days with Guestara:
F&B ordering surprised them most. Guests using the app spent 38% more per order than phone call orders.
The hotel created a specialty dessert menu just for app orders. Items priced at $8-10 sold at 4x the rate of standard desserts.
Late checkout revenue tripled.
Total impact:
Offering too many options: More choices decrease conversions. Present 2-3 offers maximum.
Wrong timing: Wait 5-7 days after booking. Send offers 48-72 hours before arrival, not on arrival morning.
Generic messaging: "Wake up to ocean views" converts better than "upgrade your room."
Pushy staff: Train front desk to make one offer naturally. If declined, accept gracefully.
Inconsistent availability: Guestara's PMS integration shows only available inventory in real-time.
Track these metrics:
Conversion rate by offer type: Which upgrades sell best? What F&B items generate most revenue?
Revenue per occupied room: How much additional revenue does each occupied room generate?
Channel performance: Do pre-arrival emails convert better than in-stay messaging?
Guest satisfaction scores: Upselling should improve guest experience, not hurt it.
Guestara's dashboard breaks down all these metrics automatically.
Hotels using Guestara report 20-35% increases in total revenue per guest. Implementation takes less than 1 week , not months.
Your competitors are already capturing this revenue. Properties in your market are using upselling platforms to generate thousands in additional monthly income.
The question isn't whether to implement hotel upselling software. It's when you'll start capturing the revenue that's currently walking out your door.
See Guestara in action:
Book a free demo to see exactly how our AI guest experience platform works for your property type and size. No pressure. No sales pitch.
Your guests want these services and experiences. Give them the modern booking experience they expect while capturing the revenue your property deserves.
Hotel upselling software automates the promotion of room upgrades, add-ons, and experiences to guests across pre-arrival, check-in, and in-stay stages.
It uses guest data, timing, and automation to present personalized offers, helping hotels increase revenue per guest by 20–35% without additional bookings.
Key features include PMS integration, pre-arrival and in-stay upselling, dynamic pricing, personalized offers, task management, and real-time analytics.
Rising labor, energy, and OTA costs have reduced margins, making high-margin ancillary services essential for improving overall hotel profitability.
AI analyzes guest behavior, preferences, and booking patterns to recommend the right offer at the right time, delivering significantly higher conversion rates.
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We’re here to help your whole team stay ahead of the curve as you grow.
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