Hotel guest experience software — the key to hospitality success in the age of platforms It is no secret that hospitality industry success, driven by ever-evolving traveler preferences, depends on the type of experience hotel guests receive.

PwC research notes that 86% of travelers say guest experience quality influences their decision pick a hotel for their next visit. The lesson is obvious: providing an excellent guest experience is no longer optional — it is a necessity for survival.

Contemporary clientele and guests expect a seamless, personalized, tech-enabled experience from the time they reserve until they check-out. They want mobile check-ins, real-time correspondence, smart-room systems and proactive service — all without a hint of resistance.

The ideal guest experience software doesn't only awkwardly fulfill these things. It beats them as it makes your wallet and operations more efficient.

This guide provides you with a top 10 list of hotel guest experience software solutions that are shaping the future of hospitality for the year 2025. Things like which platforms are giving you the best ROI, the deepest features, highest guest satisfaction scores etc.

Why Is The Hotel Guest Experience Software Important?

Guest experience software made for digitally empowered journeys that feel genuine from beginning to end.

"Guests today use mobile apps to book a stay, to check in, order room service and control room temperature, and check out — often without ever interacting with a single member of the hotel staff," she adds. This isn't future thinking. That is the reality at major hotels around the world.

The 3 Phases of Digital Guest Experience

1. Pre-Arrival Message Machine With digital guests expecting smarter booking engines with competitive rates, self-service check-in tools, intelligent pre-stay emails, personalised pre-arrival upsell offers and chatbot-powered contact centres, your hotel is well-positioned before guests even arrive.

2. In-Stay Experience A mobile check-in and checkout option, digital room keys, lighting and climate controls, service request tools, and real-time messaging gives guests personalized control, removing friction from their stay. According to Oracle Hospitality's latest research, 71% of hotel guests are more likely to book hotels that offer self-service tech.

3. Post-Stay Follow Up Timely thank-you emails, loyalty program promotions, and automatic review requests lengthen the guest relationship and encourage re-booking.

Also read: Hotel Guest Experience: Complete 2025 Guide to Drive Revenue & Loyalty

Why Guest Experince Platform Matters

Plenty of hotels still run fragmented tech stacks — different systems for property management, communications, point of sale, feedback collection and customer relationship management (CRM) tools.

Bad integration results in slow times, bad service and no visibility through into the departments.

Top guest experience software combines these capabilities into a smart platform.

How To Test And Judge These Hotel Guest Experience Platforms

Key criteria for guest experience platforms: 

• Ease of Use: Deployment time, initial learning curve, staff training needs
• Guest Communication Tools: Multi-channel messaging, automation, personalization
• Integration: PMS, payment, third party tools
• Revenue: Upselling mechanisms, conversion figures, ROI statistics
• Mobile Experience: Quality of app, mobile-first design, contactless capabilities
• Analytics and Insights: Level of reporting, data in real time, how useful the insights are
• Support: How quickly the team responds, quality of support, help with getting started
• Pricing Value: Cost vs features, scalability, transparent pricing

Also read: Hotel Guest Experience: Complete 2025 Guide to Drive Revenue & Loyalty

Top 10 Hotel Guest Experience Software In 2025

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1. Guestara - All-in-One Guest Experience Platform

Why Guestara Leads the Pack

Guestara is the leading AI-driven guest experience platform built for hotels, resorts and short-term rentals to provide, end-to-end guest experience. Customer rivals are what they are and they only do one thing -Guestara(which) does complete end-to-end guest journey automation.

Core Strengths:

• AI-Powered Automation: ML driven automation to personalize every guest communication over WhatsApp, Email or SMS
• 100% Green Operations: Full digital registration experience with nothing to fill or scan
• Unified Communication Hub: All the conversations with guests from WhatsApp, Instagram, Facebook, Email, SMS, Booking.com, and Airbnb all in one interface
• Smart Revenue Engine: AI-Based upselling Generate 25-40% More Ancillary Revenue
• Live Sentiment Analysis: Anticipate problems and take action before things spiral out of control

Key Modules:

1. Guest Engage Module 

Send personalized messages throughout the entire guest journey – automatically. Messages are not static, multi-lingual and context aware — written for humans, not machines. Reservations confirmations, pre-arrival instructions, in-stay promotions and post-checkout feedback take place seamlessly.

2. Guest Registrations Module

 Collects guest information, IDs, signatures and preferences via beautifully branded digital forms. Attendees register in the mobile browser with no app and no download. This cuts the check-in process from 10 minutes down to less than 2 minutes.

3. Hotel Upselling Module 

AI-powered upsell menus drive room upgrades, F&B, spa and local experiences. Offers are timed using valuable information about guest preferences, booking behavior, and stay profile – without having to do anything manually.

4. Feedback Module 

Real-time gathering of feedback of guests on property. AI sentiment analysis picks up dissatisfaction early for proactive response. Post-stay, satisfied guests are redirected automatically to your TripAdvisor, Google or OTA review pages.

5. Single Unified Inbox 

The place that brings all conversations – From every channel – Together! Intelligent filters based on guest, channel, status, and priority. Templates and macros for uniform, fast responses. Complete conversation history is linked with guest profiles and booking details.

Guest App (No Need to Download) 

Accessed through WhatsApp or SMS link. Guests receive everything from Wi-Fi credentials, to restaurant menus, room service orders, property terms & policies, local recommendations, upsell offers, and live chat with staff.

Best For: Hotels of all sizes who want complete guest experience automation along with powerful ROI focus.

Key Customers: 300+ properties, have reported an average 25% improvement in guest satisfaction scores and 35% lift in ancillary revenue.

2. Cloudbeds – Best for Managing Multiple Properties (Best All-In-One)

At Cloudbeds, we offer an all-in-one, software platform that works with over 300 of your across the world's leading cloud-based hotel PMS. Trusted by 26,000+ properties in 150 countries.

Strengths:

• Seamless sale system with guest-experience features
• Strong channel management capabilities
• Extensive third-party integrations
• Good reporting and analytics
• 24/7 customer support

Limitations:

• Can be confusing for smaller properties
• Limited customization options
• Mobile app requires download
• Higher learning curve for staff

Pricing: Contact for pricing (usually starting at $3-$8 per room per month)

Best For: Hotel groups and multi-property operators who require integrated PMS and guest experience management.

3. Canary Technologies - Ideal digital Guest Journey Optimization

Canary is dedicated to craft a smooth digital guest experience from pre-arrival to post-departure. Famous for eliminating chargebacks and enhancing guest satisfaction scores.

Strengths:

• Excellent pre-arrival and checkout experiences
• Powerful fraud prevention (up to 90% chargeback reduction)
• Mobile-first design
• Good integration with the leading PMS software
• Digital tipping features

Limitations:

• Limited in-stay engagement features
• No unified communications hub
• Guest app download is needed for full functionality
• Rate can be expensive for smaller properties

Pricing: Contact for pricing (usually between $2 to $5 per room per month)

Best For: Hotels prioritizing contactless and fraud prevention features.

4. Revinate Ivy – Top Choice for AI Powered Guest Messaging

Revinate Ivy is focused on the AI-powered SMS messaging for hotels. Great emphasis on automation and guest communication.

Strengths:

• Advanced AI messaging capabilities
• No app download required (SMS-based)
• Good automation features
• Integration with Revinate's marketing platform
• Upselling capabilities

Limitations:

• Limited to messaging functionality
• No comprehensive guest app
• Additional tools required for the full guest experience
• Full feature set is expensive

Pricing: Request Pricing (around $1-3 per room per month)

Use It If: It's the hotel handy that's all about automated guest messages and communication.

5. ALICE - Ideal for Hotel Operations Management

ALICE is a complete operations platform with guest experience offerings. Great attention on team communication and work planning.

Strengths:

• Excellent staff collaboration tools
• Good task management features
• Strong guest request handling
• Integration with major hotel systems
• Good analytics and reporting

Limitations:

• Complex setup and implementation
• Higher learning curve
• Limited guest-facing mobile features
• Expensive for smaller properties

Pricing: Contact for pricing ($3-6 per room per month usually)

Best For: Medium and larger size hotels that require enterprise operations management while offering guest facing features.

6. Duve – Best for Guest App Experience

Duve presents with a holistic guest experience platform and powerful mobile app and personalization capabilities.

Strengths:

• Excellent mobile app interface
• Good personalization features
• Strong pre-arrival engagement
• Multi-language support
• AI-powered recommendations

Limitations:

• App download is required for full functionality.
• Limited communication channel options
• Can be complex to set up
• Higher pricing for advanced features

Pricing: Contact for pricing (usually $2-4 per room per month)

Ideal For: Hotels in need of a feature-rich, polished guest app.

7. HiJiffy - Best for Conversational AI

HiJiffy focuses its business of conversational AI for hotels with chatbot and automation features.

Strengths:

• Advanced AI and chatbot capabilities
• Multi-language support
• Very good automation rates (80%+ query automation)
• Integration with major booking platforms
• No app download required

Limitations:

• Limited beyond messaging and AI
• Additional tools needed for full guest experience
• May be impersonal for complex asks
• Setup complexity for advanced features

Pricing: From €99/month, for the basics

Ideal For: Hotels that want AI-driven guest communication and query automation.

8. STAY - Best for Full-Service Guest Experience

STAY is an all-encompassing guest experience platform with powerful F&B and services booking capabilities.

Strengths:

• Comprehensive service booking features
• Good F&B ordering system
• Strong branding customization
• Real-time analytics
• Multi-platform access options

Limitations:

• Complex implementation process
• Higher cost for full features
• Limited marketing automation
• Requires significant staff training

Pricing: Quote based (Usually $2-5 per room per month )

Best For: Full service hotels and resorts in need of total guest service applications.

9. Kipsu - The Ultimate for Multi-Channel Guest Messaging

Kipsu offers guest messaging on various platforms, such as SMS, social media, and on review sites.

Strengths:

• Excellent multi-channel messaging
• Good social media integration
• Strong customer service focus
• Simple interface
• Good reporting features

Limitations:

• Limited automation capabilities
• No guest app functionality
• Basic upselling features
• Needs a manual system.py for advanced requests

Pricing: Contact for pricing ($1-3 per room per month)

Best For: Hotels that depend on human-managed guest communication across multiple channels.

10. WebRezPro - Ideal for Small Hotels and B&Bs

WebRezPro is a "property management system with guest experience functionality" built for the smaller side of the hotel space.

Strengths:

• Affordable pricing for small properties
• Easy to use interface
• Good customer support
• Quick implementation
• Basic guest communication features

Limitations:

• Limited advanced features
• Basic automation capabilities
• Older interface design
• Limited mobile functionality

Pricing: Begins at $25/mo for basic features

Ideal For: Small budget hotels, B&Bs and budget properties requiring guest experience management in simplest form.

Must-Have Features of Any Hotel Guest Experience Software

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1. Mobile-First Communication

Your guests are eating off their phones. Best platforms put mobile communication on top through:

• Instant, familiar messaging with SMS and WhatsApp integration
• No download mobile apps via links or QR codes
• Important updates and offers through push notifications
• Multi-language support for international guests

2. Automated Guest Journey Management

Automation Decreases the Burden of Staff and Increases Consistency:

• Pre check-in messaging with check-in and upsell offers
• Automated check-in and checkout processes
• Smart upselling according to guest preferences and behaviour
• Post-stay feedback collation and review flow

3. Unified Communication Hub

All guest communications should go through one channel:

• Add multiple channels: whatsapp, sms, email, social media, otas
• View more/details about the relationship history on guest profile.
• All with team collaboration features for smooth handoffs
• Smart routing to appropriate departments

4. Real-Time Analytics and Insights

Data drives better decisions:

• Guest feedback surveillance accompanied by sentiment analysis
• Metrics on revenue performance and up sell conversion.
• Reports on time-saving in operational efficiency
• Predictive analytics for demand forecasting

5. Seamless PMS Integration

Your guest experience platform should integrate with your current systems:

• Instant daily sync between PMS and guest experience solution
• Automated customer profile generation using reservation information
• Upsells and Services billing integration
• Guest-request housekeeping coordination

The ROI of Guest Experience Software

When you invest in guest experience software, that investment can be readily shown with a measurable return on investment in several key areas.

1. Revenue Increases

• Upsell Revenue: 25-40% more ancillary revenue with automated, tailored offers
• Direct Bookings: Increased guest satisfaction results in more direct bookings and less OTA commission.
• ADR Growth: Without syslog networks feeding, no, but I?d pay for premium charges for premium (better) experiences
• Repeat Business: Happy customers come again more often

2. Cost Reductions

• Efficient team: Streamline admin tasks and have more time for meaningful work.
• Communication savings: Streamlines the inbox and phone with one message draft and send.
• Training Time: More Intuitive system is easier to trainedomus No related posts.
• Error Decrease: Speedy services reduce human errors

3. Guest Satisfaction Improvements

• Review Scores: Properties on full service guest experience software are 15-30% higher in review scores
• Response Times: Faster than Baptist Pregnancy Test Results to your All Inbox or either Buzz -Only faster than what's new.
• Personalization: AI recommendations to guide in more personalized guest experience
• Problem solving: Early problem detection stops little issues turning into big complaints

Implementation Best Practices

1. Planning Phase

• Audit Existing Systems Document the current tech stack and connections it has to other systems
• Establish Objectives: Identify measurable objectives for guest satisfaction, revenue, efficiency gains
• Staffing Evaluation: Assess Training and Change Management Needs
• Budget for Implementation Costs, Training Time, and Ongoing Subscription Fees etc to part the costs too competitive bidding etc

2. Setup Phase

• Data Migration -Make sure the safe migration of guest data and preferences.
• System Integration: Test all links to PMS and compatibility with any third-party tools.
• Brand Customization: Customize message templates and visuals as per your brand
• Staff Training: Train staff on new workflows and features that are new

3. Launch Phase

1. Soft Launch: Opening to a small group of guests to see if it works
2. Track Performance: Monitor key metrics and guest's feedback in the near term
3. Move fast: Iterate based on early results and feedback.
4. Full Rollout: To all guests when we are done tweaking the systems

4. Optimization Phase

• Monthly Check-ins: Regular reviews of performance data and guest feedback
• New Features: Get access to the latest features and integrations with the platform
• Staff Response: Staffs are receiving check in regularly while using the system
• Guest Surveys: Continuous collection of feedback to pinpoint areas of improvement

Next Steps in Hotel Guest Experience Software

1. Artificial Intelligence Evolution

The rise of AI The capabilities of AI are better than ever:

• Predictive Guest Preferences: Systems will know what guests want before they ask for it
• Dynamic Pricing: Rates change by the minute based on demand and booking pattern by the guest
• Sentiment Analysis:Analysing the sentiment of the conversation to better understand guest emotions
• Voice Control: Works with the Google Assistant and Amazon Alexa.

2. Sustainability Integration

Climate awareness is sparking new additions:

• Carbon Footprint Tracker: Guests can track & offset their stay's carbon footprint
• Sustainable Suggestions: AI recommends greener things to do and try
• TECH FACILITIES Digital-First Operations: Continuing reduction of paper and physical touchpoints
• Energy Management: Smart room controls reduce energy usage with automatic functions

3. Hyper-Personalization

Guest experiences will be even more personalized:

• Behavioral Learning: Systems get wiser with every interaction to provide better recommendations next time
• Cross-Property Memory: Guest preferences on the go with hotel brands and locations
• Lifestyle Integration: Links with guests' personal apps and content
• Predictive Service: Service delivered proactively according to guest patterns

4. Extended Reality Integration

Guest experience will be enriched by AR and VR:

• Virtual Concierge: Personalized services at your request 3D technology to give you all the information you need.
• Augmented Navigation: AR wayfinding and information overlay
• Virtuals Tours: Room and Amentiy Tours PRIOR to Arrival
• Augmented Reality experiences for local discovery: Explore the best local attractions in AR view xhttp2019 GtkWidget.

Selecting the Best Platform for Your Hotel

Property Size Considerations

Small Hotels (Under 50 Rooms) 

Emphasize ease of use and quick adoption:

• Guestara is not overwhelming but feature rich
• WebRezPro is simply packed with fundamental features that are offered at reasonable rates.
• Seek out platforms that require little training and are easy to set up

Medium Hotels (50-200 Rooms) 

Balance features with manageable complexity:

• Guestara works great with automation.
• Cloudbeds offers good mid-market functionality
• Think about platforms that have good staff colaboration facilities

Big Hotels (200+ Rooms) 

Focus On scalable and advanced features:

• Another way of doing Guestara, Canary or ALICE for the Enterprise
• Consider platforms with strong analytics and reporting
• Make sure platform can scale to receive high volume of messages

Budget Planning

Initial Costs

• Software licensing: $1-$8/room/month
• Implementation services: $2,000-15,000 depending on complexity
• Personnel Training : 10-40 hours (Depending on complexity of Platform)
• Integration setup: $1,000 – $5,000 Complex integrations; $500 Average integrations

Ongoing Costs

• Countroom-based monthly subscription 
• Transaction fees for processing payments (typically 2.9% + $0.30)
• Support and maintenance fees
• Upgrade and additional feature costs

ROI is within 3-6 months Via: Marketing Budget 

Most hotels experience a positive return within 3-6 months With:

• Increased upselling revenue
• Improved operational efficiency
• Higher guest satisfaction scores
• Reduced staff workload

Conclusion: Get Started on Transforming Your Guest Experience Today

The world of hospitality has changed in a fundamental way. Today's guests demand integrated, customized, tech-driven experiences from reservation to checkout.

Hotels who empower themselves with an all-inclusive guest experience software are not only meeting these expectations but exceeding them and are seeing measurable business results from their investments.

The included platforms are top graphic design software to use in 2025. Both have some distinct advantages depending on what type of property and priorities you have.

With its all-in-one AI acceleration, true plug and play end to end journey automation, Guestara takes the lead. The combination of smart automation, integrated communications and revenue generation make it the intelligent choice for hotels that want to take guest experience and ROI seriously.

So, are you ready to take your guest experience to the next level?

The question is not one of whether to invest in guest experience software — it's more a matter of which platform will provide the best results for your property.

So when you step back and think it through, it's all about starting with a very clear vision of where you want to go, evaluating platforms you need to accomplish your specific goals, and selecting one that scales with your business.

Your customers are looking for value. The right software can make delivering them a breeze.

Would you like to see how Guestara can elevate the guest experience of your hotel? Check out software features powered by AI and see real revenue projections for your property with a free one-on-one demo.

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