Discover how hotel technology is transforming guest experiences and boosting efficiency. Explore top tech trends, benefits, and how Guestara helps elevate your hotel operations.
Discover how hotel technology is transforming guest experiences and boosting efficiency. Explore top tech trends, benefits, and how Guestara helps elevate your hotel operations.
As per the HotelTechReport survey, 81% of the hoteliers believe technology will prove extremely essential for a hotel’s success in the next five years. Hence establishing how technology has the potential to elevate every aspect of running a hospitality business in the long run.
However, one question persists — how to enhance guest experience in hotels with technology?
Let’s explore all that and much more in this blog. Read on…
Right from softwares or devices to user applications — a technology in hotels comprises of every solution used to optimize a hotel’s operational efficiency, boost revenue and enhance guest experience.
Contactless services, chatbots, integrated payment solutions, smart room features, etc, are a few examples of hotel technology solutions that have transformed and optimized hotel guest interaction in the recent past. In fact, 80% of the hoteliers said tech makes them more efficient, thereby impacting guest experience and brand loyalty.
But before we learn the importance and benefits of technology. Let us go back a few years and explore how it all started. Read on…
Technological advancements across sectors, including hospitality, have progressed tremendously over the past few decades, having a huge impact on the overall performance of the business. But what has evolution been like? Let's understand.
With the consistent need to enhance guest experience and improve efficiency — the adoption of the right digital tools and technology solutions, hotel technology evolved and shall continue to do so.
With the ongoing struggles of labour shortages, rising overhead costs, operational inefficiencies, etc, hotels find it difficult to keep up with everything, while also focusing on optimizing the bottom line.
That's where hotel technology comes into the picture. Hotel technology takes care of all time-consuming manual aspects of managing a hospitality business while also ensuring that the guest's needs are timely met. The best part? Incorporating the best hotel tech stack not only saves time but also improves guest retention.
Several other benefits of hotel technology are:
A hotel guest experience comprises every touchpoint that your guests experience with your hotel, right from the booking stage until their departure and beyond. It’s ideally how your guests perceive both tangible, i.e. room and its amenities and intangible assets, i.e. service quality, staff friendliness, etc., of your hotel.
But how does technology impact the guest experience? Let's understand.
ALSO READ: EVERYTHING YOU NEED TO KNOW ABOUT HOTEL GUEST EXPERIENCE
Not only does a hotel technology optimize a hotel’s operational efficiency, but it also maximizes the hotel’s output with minimal or no human intervention.
Moreover, varied hotel problems require distinct technology solutions. Hence, it's important to evaluate the problem your hotel is facing, the type of tech solution it needs and whether it fits your budget.
Let's understand this better by using a problem-and-solution strategy.
In this section, we have elaborated more on how hotel technology can be used to address and resolve key hotel issues, thereby improving guest experience.
Queuing up at the front desk to settle check-in/check-out formalities is now a thing of the past. Post-pandemic, the adoption of contactless checl-in services has become a necessity. Not only does it allow your guests to check in/ check out with just a few clicks, but it also reduces long wait times at the front desk.
Generic offers won't hit the mark anymore. The only way to persuade your guests to click ‘Pay Now’ is based on how personalized and timely the offer is. In fact, as per a 2023 report on Personalization in Hospitality, 56% of respondents are likely to become repeat guests after a personalized experience. You wouldn’t want to miss that for sure.
Delayed response times or constantly engaged front desk lines invariably create a negative impression about your service. With guest messaging technology, guests can instantly place a service request or get their questions answered through a chatbot, considerably saving a lot of time.
Owing to staff shortages, it's impossible for hotels to evaluate each guest's satisfaction level, either during or post their stay. Hence, tech features like real time sentiment and review management provide you with key insights on how you can make the guest’s stay even better.
In addition to the guest messaging support, you can further enhance guests stay by incorporating smart room technology. But what does a smart room mean? It means rooms equipped with internet connected devices and controlled by either voice or remote access.
31% of the hospitality businesses have reported a data breach as per Trustwave’s report. Such occurrences can be prevented by investing in industry-specific cybersecurity and data privacy software. Proactive measures like these assure guests that their sensitive information will remain safe.
The hospitality industry continues to face a lot of challenges in offering easy payment solutions to its guests. In fact, studies show that only 15% of hospitality enterprises claim to have incorporated a fully integrated payment system, leading to delayed checkouts and a dissatisfied guest experience. Proving how crucial it is to implement a seamless payment process to improve guest satisfaction.
As per research by the World Sustainable Hospitality Alliance, carbon emissions by hotels have increased by 50% since 1990 and it's affecting the overall sector. Increase in operational costs, reduction in the number of tourists visiting certain locations, etc, are the immediate effects of this. Hence, hotels worldwide must incorporate sustainability initiatives If they want to sustain their business in the long term.
ALSO READ: WAYS TO IMPROVE GUEST EXPERIENCE IN HOTEL: TIPS TO ENHANCE
With the influx of future technology in hotels, i.e. data-driven personalization, cloud computing, automation, etc., there has been a tremendous improvement in the way hotels operate. It invariably also has an immense impact on the hotel revenue.
In fact, as per a study by Deloitte on the importance of tech implementation, 57% of the hotel managers expect hotel automation technology to have a major impact on revenue, i.e. on the bottom line.
Hence, we have listed down several ways in which you can improve your hotel revenue with technology…
From telephones to mobile-first devices, traditional centralized reservation systems to OTAs, etc., a lot has changed in terms of technology for hotels.
But what does the future hold?
Could IoT-enabled rooms be a must-have in the future? Or will voice assistants take over how guests interact with your hotel?
Nothing is certain. But one thing is for sure that experience-driven stays enhanced with tech will be at the forefront of how guests perceive your hotel. Human interactions will certainly prevail, although technology will have an immense impact on enhancing the guest experience even further. Hence, offering a digital hotel guest experience by investing in the best hotel guest management software is the future of hotel technology.
Guestara — an all-inclusive modern technology solution caters to a wide range of your hotel requirements. From providing contactless services, guest messaging support, to automated upsell offers, etc — the platform helps streamline the entire process. It also offers real-time data and sentiment analytics to better evaluate and enhance your guest’s needs.
Let's understand how…
Want to avoid long queues at the front desk? Guestara’s Mobile Check-in feature speeds up the entire process by allowing guests to check in digitally, thereby reducing manual intervention and paperwork.
Moreover, the platform complies with the requisite legal and operational requirements, ensuring the security of guests data.
Managing and responding to multiple guest requests/ queries often leads to delayed responses. But not anymore. Guestara’s Unified Inbox consolidates all the guest communication received from multiple channels in one platform.
Whether guests prefer email, SMS, WhatsApp or OTA, hotels will be able to promptly address queries and avoid any delayed or missed responses.
From early check-ins, late checkouts, cab rentals, room upgrades, etc — Guestara’s AI-powered hotel upselling software will boost your ancillary revenue through its data-driven personalization method.
The features not only let you customize your upsell menu and target stage-based upselling, but also let you manage your upsell inventories and dynamic pricing in real time.
Owing to staff shortage, it's difficult to personally evaluate each guest's satisfaction level. But what's possible is to keep track of your guest sentiment with the help of Guestara’s Delight Feature.
The Sentiment Analysis feature tracks your guest satisfaction levels in real time. If the guests are unsatisfied, you can improve their stay by sharing personalized offers to meet their needs
No more engaged reception lines or juggling between multiple service requests — Guestara's Guest App offers a user-friendly experience and allows guests to browse through options and place service requests within seconds at their convenience.
Whether your guests want to skim through the menu, read more information about the hotel, or request an add-on, your guests can do all that and much more through one single app, no external downloads required.
Another hurdle that most hotels face is handling multiple check-ins and checkouts on the same day. Not only do you have to manage the check-out formalities of the departing guests, but you also need to cater to the tired guests waiting to check in.
With Guestara’s Smart Check out Feature, let your guests receive and sign efolios and clear their outstanding payments with a seamless payment process. Not just this. You can also boost your hotel rankings by up to 300% by automating guest reviews and redirecting them to your preferred OTA and Google listing.
Technology trends in hotel industry have evolved, so have guest expectations. By incorporating the best hotel guest experience platform, the staff will now be able to focus on enhancing the guest’s stay, whereas the guests will be able to freely enjoy their stay.
We at Guestara are here to guide you through everything that’s necessary to enhance your workflow and meet your ROIs.
Get in touch with our experts by booking a Free Personalized Demo today!
Discover how hotel technology is transforming guest experiences and boosting efficiency. Explore top tech trends, benefits, and how Guestara helps elevate your hotel operations.
As per the HotelTechReport survey, 81% of the hoteliers believe technology will prove extremely essential for a hotel’s success in the next five years. Hence establishing how technology has the potential to elevate every aspect of running a hospitality business in the long run.
However, one question persists — how to enhance guest experience in hotels with technology?
Let’s explore all that and much more in this blog. Read on…
Right from softwares or devices to user applications — a technology in hotels comprises of every solution used to optimize a hotel’s operational efficiency, boost revenue and enhance guest experience.
Contactless services, chatbots, integrated payment solutions, smart room features, etc, are a few examples of hotel technology solutions that have transformed and optimized hotel guest interaction in the recent past. In fact, 80% of the hoteliers said tech makes them more efficient, thereby impacting guest experience and brand loyalty.
But before we learn the importance and benefits of technology. Let us go back a few years and explore how it all started. Read on…
Technological advancements across sectors, including hospitality, have progressed tremendously over the past few decades, having a huge impact on the overall performance of the business. But what has evolution been like? Let's understand.
With the consistent need to enhance guest experience and improve efficiency — the adoption of the right digital tools and technology solutions, hotel technology evolved and shall continue to do so.
With the ongoing struggles of labour shortages, rising overhead costs, operational inefficiencies, etc, hotels find it difficult to keep up with everything, while also focusing on optimizing the bottom line.
That's where hotel technology comes into the picture. Hotel technology takes care of all time-consuming manual aspects of managing a hospitality business while also ensuring that the guest's needs are timely met. The best part? Incorporating the best hotel tech stack not only saves time but also improves guest retention.
Several other benefits of hotel technology are:
A hotel guest experience comprises every touchpoint that your guests experience with your hotel, right from the booking stage until their departure and beyond. It’s ideally how your guests perceive both tangible, i.e. room and its amenities and intangible assets, i.e. service quality, staff friendliness, etc., of your hotel.
But how does technology impact the guest experience? Let's understand.
ALSO READ: EVERYTHING YOU NEED TO KNOW ABOUT HOTEL GUEST EXPERIENCE
Not only does a hotel technology optimize a hotel’s operational efficiency, but it also maximizes the hotel’s output with minimal or no human intervention.
Moreover, varied hotel problems require distinct technology solutions. Hence, it's important to evaluate the problem your hotel is facing, the type of tech solution it needs and whether it fits your budget.
Let's understand this better by using a problem-and-solution strategy.
In this section, we have elaborated more on how hotel technology can be used to address and resolve key hotel issues, thereby improving guest experience.
Queuing up at the front desk to settle check-in/check-out formalities is now a thing of the past. Post-pandemic, the adoption of contactless checl-in services has become a necessity. Not only does it allow your guests to check in/ check out with just a few clicks, but it also reduces long wait times at the front desk.
Generic offers won't hit the mark anymore. The only way to persuade your guests to click ‘Pay Now’ is based on how personalized and timely the offer is. In fact, as per a 2023 report on Personalization in Hospitality, 56% of respondents are likely to become repeat guests after a personalized experience. You wouldn’t want to miss that for sure.
Delayed response times or constantly engaged front desk lines invariably create a negative impression about your service. With guest messaging technology, guests can instantly place a service request or get their questions answered through a chatbot, considerably saving a lot of time.
Owing to staff shortages, it's impossible for hotels to evaluate each guest's satisfaction level, either during or post their stay. Hence, tech features like real time sentiment and review management provide you with key insights on how you can make the guest’s stay even better.
In addition to the guest messaging support, you can further enhance guests stay by incorporating smart room technology. But what does a smart room mean? It means rooms equipped with internet connected devices and controlled by either voice or remote access.
31% of the hospitality businesses have reported a data breach as per Trustwave’s report. Such occurrences can be prevented by investing in industry-specific cybersecurity and data privacy software. Proactive measures like these assure guests that their sensitive information will remain safe.
The hospitality industry continues to face a lot of challenges in offering easy payment solutions to its guests. In fact, studies show that only 15% of hospitality enterprises claim to have incorporated a fully integrated payment system, leading to delayed checkouts and a dissatisfied guest experience. Proving how crucial it is to implement a seamless payment process to improve guest satisfaction.
As per research by the World Sustainable Hospitality Alliance, carbon emissions by hotels have increased by 50% since 1990 and it's affecting the overall sector. Increase in operational costs, reduction in the number of tourists visiting certain locations, etc, are the immediate effects of this. Hence, hotels worldwide must incorporate sustainability initiatives If they want to sustain their business in the long term.
ALSO READ: WAYS TO IMPROVE GUEST EXPERIENCE IN HOTEL: TIPS TO ENHANCE
With the influx of future technology in hotels, i.e. data-driven personalization, cloud computing, automation, etc., there has been a tremendous improvement in the way hotels operate. It invariably also has an immense impact on the hotel revenue.
In fact, as per a study by Deloitte on the importance of tech implementation, 57% of the hotel managers expect hotel automation technology to have a major impact on revenue, i.e. on the bottom line.
Hence, we have listed down several ways in which you can improve your hotel revenue with technology…
From telephones to mobile-first devices, traditional centralized reservation systems to OTAs, etc., a lot has changed in terms of technology for hotels.
But what does the future hold?
Could IoT-enabled rooms be a must-have in the future? Or will voice assistants take over how guests interact with your hotel?
Nothing is certain. But one thing is for sure that experience-driven stays enhanced with tech will be at the forefront of how guests perceive your hotel. Human interactions will certainly prevail, although technology will have an immense impact on enhancing the guest experience even further. Hence, offering a digital hotel guest experience by investing in the best hotel guest management software is the future of hotel technology.
Guestara — an all-inclusive modern technology solution caters to a wide range of your hotel requirements. From providing contactless services, guest messaging support, to automated upsell offers, etc — the platform helps streamline the entire process. It also offers real-time data and sentiment analytics to better evaluate and enhance your guest’s needs.
Let's understand how…
Want to avoid long queues at the front desk? Guestara’s Mobile Check-in feature speeds up the entire process by allowing guests to check in digitally, thereby reducing manual intervention and paperwork.
Moreover, the platform complies with the requisite legal and operational requirements, ensuring the security of guests data.
Managing and responding to multiple guest requests/ queries often leads to delayed responses. But not anymore. Guestara’s Unified Inbox consolidates all the guest communication received from multiple channels in one platform.
Whether guests prefer email, SMS, WhatsApp or OTA, hotels will be able to promptly address queries and avoid any delayed or missed responses.
From early check-ins, late checkouts, cab rentals, room upgrades, etc — Guestara’s AI-powered hotel upselling software will boost your ancillary revenue through its data-driven personalization method.
The features not only let you customize your upsell menu and target stage-based upselling, but also let you manage your upsell inventories and dynamic pricing in real time.
Owing to staff shortage, it's difficult to personally evaluate each guest's satisfaction level. But what's possible is to keep track of your guest sentiment with the help of Guestara’s Delight Feature.
The Sentiment Analysis feature tracks your guest satisfaction levels in real time. If the guests are unsatisfied, you can improve their stay by sharing personalized offers to meet their needs
No more engaged reception lines or juggling between multiple service requests — Guestara's Guest App offers a user-friendly experience and allows guests to browse through options and place service requests within seconds at their convenience.
Whether your guests want to skim through the menu, read more information about the hotel, or request an add-on, your guests can do all that and much more through one single app, no external downloads required.
Another hurdle that most hotels face is handling multiple check-ins and checkouts on the same day. Not only do you have to manage the check-out formalities of the departing guests, but you also need to cater to the tired guests waiting to check in.
With Guestara’s Smart Check out Feature, let your guests receive and sign efolios and clear their outstanding payments with a seamless payment process. Not just this. You can also boost your hotel rankings by up to 300% by automating guest reviews and redirecting them to your preferred OTA and Google listing.
Technology trends in hotel industry have evolved, so have guest expectations. By incorporating the best hotel guest experience platform, the staff will now be able to focus on enhancing the guest’s stay, whereas the guests will be able to freely enjoy their stay.
We at Guestara are here to guide you through everything that’s necessary to enhance your workflow and meet your ROIs.
Get in touch with our experts by booking a Free Personalized Demo today!
We work closely with the industry leaders to offer seamless solutions
We’re here to help your whole team stay ahead of the curve as you grow.
Get up and running quickly with a personalized onboarding plan
Connect with real people who really get it, 24/7
Checkout our vast library of fee resources, templates and more
There's only so much we can say — so let us show you! Schedule a demo today and reach your business goals.
.png){kind=icon}
