Guest Management

Top 10 Hotel Upselling Software in 2025: Complete Guide to Increase Revenue

Discover the best hotel upselling software in 2025. Compare top platforms like Canary, Oaky & more. Increase revenue by 20%+ with our expert guide.

7/13/2025
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Guest Management

Top 10 Hotel Upselling Software in 2025: Complete Guide to Increase Revenue

Discover the best hotel upselling software in 2025. Compare top platforms like Canary, Oaky & more. Increase revenue by 20%+ with our expert guide.

7/13/2025

The hotel industry is experiencing a revenue revolution. Hotels excelling at upselling are achieving incredible results, with a $28 billion global opportunity in hotel ancillary services. And for all these hotels eyeing this opportunity, finding the best hotel upselling software makes all the difference.

The hotel and hospitality management software worldwide market size is estimated to grow from USD 3.62 billion in 2025 to USD 6.76 billion by 2033, at a CAGR of 6.51% during 2025-2033. This growth represents a colossal opportunity for hotels utilizing the correct upselling technology.

What Is hotel upselling software?

Hotel upsell software streamlines the process of offering guests additional services, room upgrades, and experiences throughout their journey. From pre-checkin emails to check out, the hotel upselling platforms will find upsell opportunities and show them to customers at the right times.

It’s the ability to capture more spend from the same guest by making cross-selling very valuable, offered at the right time, and at the right price to the right guest. Today’s upsell platform leverages data analytics, guest segmentation, and automated messaging to to maximize conversion rates.

Also read: What is hotel upselling

Hotel upselling software and how it increases your revenue

Studies indicates that hotels using AI-powered upselling see 10-20% more revenue while increasing guest satisfaction. The secret is personalized offers that reach guests’ through several touchpoints:

  • Pre-arrival email campaigns
  • Mobile check-in upsells
  • In-stay messaging
  • Front desk recommendations
  • Post-stay follow-ups

According to industry reports, hotel executives expect non-room revenue to represent an increasing share of their hotel's revenue over the next three years. This trend makes upselling software essential for future profitability.

Top 10 hotel upselling software solutions for 2025

1. Guestara – AI-Powered Guest Management Platform in One Place

Guestara is unique to the market being an end-to-end guest management ecosystem and more than a normal upsell. The platform revolutionizes the entire guest journey while boosting revenue at every point of contact.

Key Features:

  • AI-Powered Smart Upselling: Guestara’s AI hotel upselling software insights engine leverages guest behaviour patterns to recommend the right upsell at the right time
  • Unified Guest Journey: From pre-arrival to post-checkout all guest touchpoints are handled seamlessly
  • Mobile Check-in Integration: Upsell opportunities embedded directly in the 30 second mobile check-in process
  • Automated Guest Messaging: Engage guests across channels (WhatsApp, SMS, Email) with smart upsell recommendations
  • Dynamic Pricing Engine: Smart pricing modulations according to demand, season and guest segments.
  • Task Management System: Turns upsell requests into measurable tasks for staff accountability
  • Integrated Payment Collection: Automated billing for all upsells and services
  • Guest Web App: Mobile-optimized branded experience for guests to browse and buy services
  • Review Generation: Converts happy upsells into positive reviewers

What makes Guestara different

Unlike other upselling solutions, Guestara has upselling embedded in a fully fledged guest experience platform. Hotels that have adopted Guestara witness a substantial growth in sales within 60 days of installation. Platform AI doesn’t just suggest random upsells – it learns from every property’s specific guest patterns to improve conversion rates in real-time.

Integration capacity

Guestara integrates with all leading PMS like Cloudbeds, Opera, Hotelogix, SiteMinder, Ezee, and 15 other PMS. Implementation is usually 2 weeks with full Guestara assistance.

2. Canary Technologies

About Canary Technologies

Canary Technologies is an all-in-one platform that is dedicated to contactless experiences and revenue generation.

Key features:

  • Dynamic upselling capabilities
  • Guest messaging functionality
  • Contactless check-in and checkout
  • Digital authorization tools
  • Revenue reporting dashboards

Platform Features: Canary offers a suite of services to enable hotel efficiencies and newer revenue streams with our integrated platform strategy.

3. Oaky

Oaky is the market-leading upselling solution to maximize profit and enhance the guest experience.

Key features:

  • Dynamic pricing functionality
  • Guest segmentation tools
  • Pre-arrival campaign management
  • Availability management
  • Multi-property support

Platform Highlight: For their upsell strategy, Oaky focusses on personalizing, using the guest data to generate offers that are well targeted.

4. Duve

Duve is guest experience automation with built-in revenue optimization.

Key features:

  • Automated communication workflows
  • Mobile guest services
  • Upselling automation
  • Guest request management
  • Multi-language capabilities

Service Strategy: Duve delivers guest experience and revenue opportunities across the entire guest journey.

5. SiteMinder

SiteMinder piles on configuration management and upselling services for hotels.

Key features:

  • Booking engine integration
  • Channel management tools
  • Revenue optimization features
  • Guest analytics
  • Direct booking tools

6. Oracle Hospitality

Oracle Hospitality offers enterprise level solutions that contain upselling features.

Key features:

  • OPERA Cloud integration
  • Enterprise scalability
  • Analytics and reporting
  • Multi-property capabilities
  • Guest profile management

Enterprise Solutions: Oracle provides end-to-end hospitality solutions for enterprise businesses.

7. UpsellGuru

UpsellGuru combines technology with staff training for effective upselling.

Key features:

  • Staff training programs
  • Performance dashboards
  • Guest analytics
  • Performance tracking tools
  • Incentive management features

What they do: UpsellGuru focuses on the human aspect in upselling, in addition to technical solutions.

8. Roomdex

Roomdex – Automated Upselling with Analytics Roomdex is focused on automated-up-selling with analytics functionality.

Key features:

  • Automated targeting
  • Performance tracking
  • System integrations
  • Guest analytics
  • Customizable rules engine

Automation methodology: Roomdex automates your property’s up selling for efficiency.

9. The Hotels Network

Hotels Network is a machine learning-based platform for personalized guest experience.

Key features:

  • Personalization engine
  • Machine learning capabilities
  • Behavior analysis tools
  • Offer optimization
  • Testing capabilities

Technology Focus: The technology is cutting edge for guest personalization.

10. Whistle for Cloudbeds

Whistle for cloudbeds upsell Friendly Communications for Cloudbeds ecosystem Whistle offers upselling solutions that make the upsell easy.

Key features:

  • Cloudbeds integration
  • Communication tools
  • Basic automation
  • Simple setup process
  • Affordable pricing structure

Integration Advantages: Whistle integrates flawlessly for the hotels already using Cloudbeds PMS.

Best features to look for in hotel upselling software

Essential upselling functionality

  • Dynamic Pricing Capabilities: Your hotel upsell solution should be able to adjust pricing by demand, season and guest segments. What is Dynamic Pricing and How It Could Boost Your Profits
  • Guest Segmentation Tools:
    “Unless you know your guests, you can’t upsell.” Search for software that splits guests based on:
    • Booking history
    • Stay preferences
    • Spending patterns
    • Demographics
    • Purpose of visit
  • Multi-Channel Communication:
    Today’s guests want flexibility in how they are approached about offers. Your upselling software should support
    • Email campaigns
    • Email campaigns
    • Mobile app notifications
    • In-app messaging
    • WhatsApp integration

Selecting the right hotel upselling software

Decision framework

1. Property Size Considerations

  • Small properties: Focus on ease of use and cost-effectiveness  
  • Medium properties: Balance functionality with scalability  
  • Large properties: Prioritize advanced features and integration capabilities

2. Budget Allocation
You may want to include proper budget spends for upselling software by estimating the returns.

3. Integration Requirements
Make sure you are compatible with your existing PMS, CRS, and other key hotel systems.

Measuring upselling success: Kkey performance indicators

Monitor these metrics to gauge how well your upselling software is doing:

  • Daily upselling revenue
  • Conversion rate by channel
  • Average transaction value
  • Revenue per available room (RevPAR)
  • Guest satisfaction scores

Also read: Hotel upselling strategies that drive hotel revenue in 2025

Conclusion: Maximizing hotel revenue through smart upselling

With a variety of options for all types of hotels, there are great options out there for any budget. The trick is to install a system that best suits the individual requirements and guest demography of your property.

Whether you choose Guestara for its full AI-based platform that revolutionizes the entire guest journey, or another solution that best meets your needs, the most crucial step is to start utilising upselling technology, one which can be scaled up with your business growth.

Start by auditing your current upselling capabilities, then select software that delivers measurable revenue increases while enhancing guest satisfaction. The hotels that invest in proper upselling technology today will be the revenue leaders of tomorrow.

Ready to transform your hotel's revenue potential?

There has never been a better time to implement upselling software in your hotel.

Kajal Makhija
Chief Marketing Officer @ Guestara
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Guest Management

Top 10 Hotel Upselling Software in 2025: Complete Guide to Increase Revenue

Discover the best hotel upselling software in 2025. Compare top platforms like Canary, Oaky & more. Increase revenue by 20%+ with our expert guide.

7/13/2025

The hotel industry is experiencing a revenue revolution. Hotels excelling at upselling are achieving incredible results, with a $28 billion global opportunity in hotel ancillary services. And for all these hotels eyeing this opportunity, finding the best hotel upselling software makes all the difference.

The hotel and hospitality management software worldwide market size is estimated to grow from USD 3.62 billion in 2025 to USD 6.76 billion by 2033, at a CAGR of 6.51% during 2025-2033. This growth represents a colossal opportunity for hotels utilizing the correct upselling technology.

What Is hotel upselling software?

Hotel upsell software streamlines the process of offering guests additional services, room upgrades, and experiences throughout their journey. From pre-checkin emails to check out, the hotel upselling platforms will find upsell opportunities and show them to customers at the right times.

It’s the ability to capture more spend from the same guest by making cross-selling very valuable, offered at the right time, and at the right price to the right guest. Today’s upsell platform leverages data analytics, guest segmentation, and automated messaging to to maximize conversion rates.

Also read: What is hotel upselling

Hotel upselling software and how it increases your revenue

Studies indicates that hotels using AI-powered upselling see 10-20% more revenue while increasing guest satisfaction. The secret is personalized offers that reach guests’ through several touchpoints:

  • Pre-arrival email campaigns
  • Mobile check-in upsells
  • In-stay messaging
  • Front desk recommendations
  • Post-stay follow-ups

According to industry reports, hotel executives expect non-room revenue to represent an increasing share of their hotel's revenue over the next three years. This trend makes upselling software essential for future profitability.

Top 10 hotel upselling software solutions for 2025

1. Guestara – AI-Powered Guest Management Platform in One Place

Guestara is unique to the market being an end-to-end guest management ecosystem and more than a normal upsell. The platform revolutionizes the entire guest journey while boosting revenue at every point of contact.

Key Features:

  • AI-Powered Smart Upselling: Guestara’s AI hotel upselling software insights engine leverages guest behaviour patterns to recommend the right upsell at the right time
  • Unified Guest Journey: From pre-arrival to post-checkout all guest touchpoints are handled seamlessly
  • Mobile Check-in Integration: Upsell opportunities embedded directly in the 30 second mobile check-in process
  • Automated Guest Messaging: Engage guests across channels (WhatsApp, SMS, Email) with smart upsell recommendations
  • Dynamic Pricing Engine: Smart pricing modulations according to demand, season and guest segments.
  • Task Management System: Turns upsell requests into measurable tasks for staff accountability
  • Integrated Payment Collection: Automated billing for all upsells and services
  • Guest Web App: Mobile-optimized branded experience for guests to browse and buy services
  • Review Generation: Converts happy upsells into positive reviewers

What makes Guestara different

Unlike other upselling solutions, Guestara has upselling embedded in a fully fledged guest experience platform. Hotels that have adopted Guestara witness a substantial growth in sales within 60 days of installation. Platform AI doesn’t just suggest random upsells – it learns from every property’s specific guest patterns to improve conversion rates in real-time.

Integration capacity

Guestara integrates with all leading PMS like Cloudbeds, Opera, Hotelogix, SiteMinder, Ezee, and 15 other PMS. Implementation is usually 2 weeks with full Guestara assistance.

2. Canary Technologies

About Canary Technologies

Canary Technologies is an all-in-one platform that is dedicated to contactless experiences and revenue generation.

Key features:

  • Dynamic upselling capabilities
  • Guest messaging functionality
  • Contactless check-in and checkout
  • Digital authorization tools
  • Revenue reporting dashboards

Platform Features: Canary offers a suite of services to enable hotel efficiencies and newer revenue streams with our integrated platform strategy.

3. Oaky

Oaky is the market-leading upselling solution to maximize profit and enhance the guest experience.

Key features:

  • Dynamic pricing functionality
  • Guest segmentation tools
  • Pre-arrival campaign management
  • Availability management
  • Multi-property support

Platform Highlight: For their upsell strategy, Oaky focusses on personalizing, using the guest data to generate offers that are well targeted.

4. Duve

Duve is guest experience automation with built-in revenue optimization.

Key features:

  • Automated communication workflows
  • Mobile guest services
  • Upselling automation
  • Guest request management
  • Multi-language capabilities

Service Strategy: Duve delivers guest experience and revenue opportunities across the entire guest journey.

5. SiteMinder

SiteMinder piles on configuration management and upselling services for hotels.

Key features:

  • Booking engine integration
  • Channel management tools
  • Revenue optimization features
  • Guest analytics
  • Direct booking tools

6. Oracle Hospitality

Oracle Hospitality offers enterprise level solutions that contain upselling features.

Key features:

  • OPERA Cloud integration
  • Enterprise scalability
  • Analytics and reporting
  • Multi-property capabilities
  • Guest profile management

Enterprise Solutions: Oracle provides end-to-end hospitality solutions for enterprise businesses.

7. UpsellGuru

UpsellGuru combines technology with staff training for effective upselling.

Key features:

  • Staff training programs
  • Performance dashboards
  • Guest analytics
  • Performance tracking tools
  • Incentive management features

What they do: UpsellGuru focuses on the human aspect in upselling, in addition to technical solutions.

8. Roomdex

Roomdex – Automated Upselling with Analytics Roomdex is focused on automated-up-selling with analytics functionality.

Key features:

  • Automated targeting
  • Performance tracking
  • System integrations
  • Guest analytics
  • Customizable rules engine

Automation methodology: Roomdex automates your property’s up selling for efficiency.

9. The Hotels Network

Hotels Network is a machine learning-based platform for personalized guest experience.

Key features:

  • Personalization engine
  • Machine learning capabilities
  • Behavior analysis tools
  • Offer optimization
  • Testing capabilities

Technology Focus: The technology is cutting edge for guest personalization.

10. Whistle for Cloudbeds

Whistle for cloudbeds upsell Friendly Communications for Cloudbeds ecosystem Whistle offers upselling solutions that make the upsell easy.

Key features:

  • Cloudbeds integration
  • Communication tools
  • Basic automation
  • Simple setup process
  • Affordable pricing structure

Integration Advantages: Whistle integrates flawlessly for the hotels already using Cloudbeds PMS.

Best features to look for in hotel upselling software

Essential upselling functionality

  • Dynamic Pricing Capabilities: Your hotel upsell solution should be able to adjust pricing by demand, season and guest segments. What is Dynamic Pricing and How It Could Boost Your Profits
  • Guest Segmentation Tools:
    “Unless you know your guests, you can’t upsell.” Search for software that splits guests based on:
    • Booking history
    • Stay preferences
    • Spending patterns
    • Demographics
    • Purpose of visit
  • Multi-Channel Communication:
    Today’s guests want flexibility in how they are approached about offers. Your upselling software should support
    • Email campaigns
    • Email campaigns
    • Mobile app notifications
    • In-app messaging
    • WhatsApp integration

Selecting the right hotel upselling software

Decision framework

1. Property Size Considerations

  • Small properties: Focus on ease of use and cost-effectiveness  
  • Medium properties: Balance functionality with scalability  
  • Large properties: Prioritize advanced features and integration capabilities

2. Budget Allocation
You may want to include proper budget spends for upselling software by estimating the returns.

3. Integration Requirements
Make sure you are compatible with your existing PMS, CRS, and other key hotel systems.

Measuring upselling success: Kkey performance indicators

Monitor these metrics to gauge how well your upselling software is doing:

  • Daily upselling revenue
  • Conversion rate by channel
  • Average transaction value
  • Revenue per available room (RevPAR)
  • Guest satisfaction scores

Also read: Hotel upselling strategies that drive hotel revenue in 2025

Conclusion: Maximizing hotel revenue through smart upselling

With a variety of options for all types of hotels, there are great options out there for any budget. The trick is to install a system that best suits the individual requirements and guest demography of your property.

Whether you choose Guestara for its full AI-based platform that revolutionizes the entire guest journey, or another solution that best meets your needs, the most crucial step is to start utilising upselling technology, one which can be scaled up with your business growth.

Start by auditing your current upselling capabilities, then select software that delivers measurable revenue increases while enhancing guest satisfaction. The hotels that invest in proper upselling technology today will be the revenue leaders of tomorrow.

Ready to transform your hotel's revenue potential?

There has never been a better time to implement upselling software in your hotel.

Kajal Makhija
Chief Marketing Officer @ Guestara
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Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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